How to fight shopping cart abandonment
Shopping cart abandonment is one of the most important factors impacting conversions.
Resarch has shown that approx 68% of all visitors of e-commerce sites abandon their shopping carts, totalling a value of 3.5 trillion €.
The good news is that 63% of this amount is potentially recoverable. But how?
As a start, we try to understand what does visitors motivate to abandon their shopping cart instead of completing their purchase.
Why do visitors abandon their shipping carts:
28% Unexpected shipping cost - mostly if the shipping ...
Shopping cart abandonment
We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing
Why are shoppers leaving the shopping cart?
Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites.
Here are some of the major reasons why potential buyers abandon their cart:
A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website
The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames
all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy.
Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements
within a given budget.
At WSI we'll th...
Why is e-commerce less efficient in Cyprus?
According to the STATISTICAL SERVICE OF CYPRUS (CyStat) in the USAGE AND E-COMMERCE SURVEY IN ENTERPRISES 2013 in Cyprus, only 8,7% of enterprises using
the Internet had received online orders (excluding manually typed e-mails), during 2012.
In relation to the total sales (in monetary terms, excluding VAT) sales via websites represented only a small percentage in many of the enterprises.
Only in 9,9% of the enterprises in Cyprus that received electronic orders, the value of the turnover resulted from those orders represented mor...