The eCommerce game.
In business, you need to be flexible and adapt when necessary; don't be content with what you've built, but instead be passionate about improving upon
it at all costs.
With these wise words in mind, we created an infographic to outline the opportunity businesses have to take advantage of eCommerce and all the ways it's
changing the shopping game: As consumers, we've all felt it over the the last few years: Shopping has changed. Whether it's getting grocery
delivered to your door or happily avoiding malls over the holiday season, eCommerce has evolved...
Running an Ecommerce site is a great opportunity to service your clients 24/7 independently of their location and ,at the same time,
keeping fixed charges low. As all internet businesses, you need visitors to be successful online. No visitors, no sales. There are numerous online service
providers who all fight for the consumers’ attention. European consumers are used to make their everyday doings online. The question is how to be visible
online and reach the potential buyers?
Consumer behaviour has changed as the internet is now the main commun...
Shopping cart abandonment
We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing
Why are shoppers leaving the shopping cart?
Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites.
Here are some of the major reasons why potential buyers abandon their cart:
A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...
Why is e-commerce less efficient in Cyprus?
According to the STATISTICAL SERVICE OF CYPRUS (CyStat) in the USAGE AND E-COMMERCE SURVEY IN ENTERPRISES 2013 in Cyprus, only 8,7% of enterprises using
the Internet had received online orders (excluding manually typed e-mails), during 2012.
In relation to the total sales (in monetary terms, excluding VAT) sales via websites represented only a small percentage in many of the enterprises.
Only in 9,9% of the enterprises in Cyprus that received electronic orders, the value of the turnover resulted from those orders represented mor...
Setting up and running an e-Commerce site is hard enough, but getting traffic to it and making sales is even more complicated.
We would like to share below some Search Engine Optimization tips to assist you maximize search engine generated traffic to your online store.
Optimize your meta tags
Label each of your pages with a unique title and description – search engines love it. You can find the meta tags in the <head> section
of your HTML code.
Most e-Commerce software generate automatically meta tag, and some (such as WSI efusion)
allow you to customize each page. The ti...