Time spent on different media is changing rapidly.
The internet is the fasted growong media in terms of hours spent. Not only a typical consumer is more often using Search Enginesinstead of Yellow pages but more and more printed material is being replaced by electronic publications.
Our young generation especially prefers to watch their preferred series online instead on TV.
Time spent on the Internet: 32.7 hours/week
Watching TV: 16.4 hours/week
Reading Newspapers and Magazines: 3.9 hrs/week
Any global marketing strategy will need to include the Internet as a major media to ...