Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation,
your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt
with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies.
Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like
yours, you have to think of ways to stand out from the crowd.
Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships
and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email
marketing efforts slipping through the cracks and getting lost...
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and
most often do, read our email messages while we’re on the go.
As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed
mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses
and marketers, this means any emails that are not mobile-friendly are a...
As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that
Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough!
Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint
Eastwood staring you down in a three-way duel ugly. Yeah, that bad.
What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...
WSI eFusion moves email to secure email domain as of March 31, 2016
to better protect your e-mail communication, we have made some changes to the way you can access your email inbox in browser or in an email client.
As such, we have created a dedicated secure domain for email which we plan to restrict to use only SSL/TLS encryption for both incoming and outgoing
communication. The new domain will be used to access your email from browser and email client as well.
Please update your e-mail clients before March 31st, 2016 according to the instructions below.
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website
The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames
all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy.
Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements
within a given budget.
At WSI we'll th...
WSI Digital Marketing Video Series on E-mail Marketing
Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach
to increasing leads and building customer loyalty.
Here are 5 best practice email marketing techniques to help you achieve excellent results.
July Webinar on Email Marketing
Email remains a thriving marketing channel, but most businesses are still getting the details wrong. One of the world’s leading email marketing experts, will share “insider secrets” tha...
Why is e-commerce less efficient in Cyprus?
According to the STATISTICAL SERVICE OF CYPRUS (CyStat) in the USAGE AND E-COMMERCE SURVEY IN ENTERPRISES 2013 in Cyprus, only 8,7% of enterprises using
the Internet had received online orders (excluding manually typed e-mails), during 2012.
In relation to the total sales (in monetary terms, excluding VAT) sales via websites represented only a small percentage in many of the enterprises.
Only in 9,9% of the enterprises in Cyprus that received electronic orders, the value of the turnover resulted from those orders represented mor...
Newsletter creation guidelines
When creating a newsletter, make sure that the HTML code you use will be compatible with majority of the email clients used by recipients. If possible,
send test messages and check the results using Microsoft Outlook, Apple Mail, Gmail, Hotmail, Yahoo and others (as required).Some
Some Newsletter / E-mail campaign creation tips:
Use table-based layouts instead of CSS-layouts with <div> tags. Often, the email clients are more reliable at rendering the content in tables.
Some programs, such as Microsoft Outlook 2007, do not support...
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...
E-mailing in CyprusCytanet
Many individual internet users as well as businesses in Cyprus are are subscribed to Cytanet internet services that includes one or several email addresses
Cytanet SMTP or outgoing mail server
For outgoing mail,
Cytanet requests for all CYTANET email accounts to use exclusively the CYTANET SMTP server (mail-out.cytanet.com.cy port: 25) and
will not allow users to specify their own SMTP server On imap Cytanet’s outgoing mail server is mail-out.cytanet.com.cy and supports the use
of port 587 with TLS and cyta...