EworksWSI Cyprus Digital Marketing Blog

Last Post added on 13-Dec-2019 | Total Posts: 354

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


How to Find the Right Email Marketing Platform for Your Business

Wednesday, October 16, 2019    Comments (0)    Permalink  
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies. Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...  

How to Deliver Outstanding Email Marketing in 2019

Friday, February 01, 2019    Comments (0)    Permalink  
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email marketing efforts slipping through the cracks and getting lost...  

Tips and Tricks for Mobile-Friendly Email Campaigns: Don’t Alienate Your Mobile Readers

Friday, November 04, 2016    Comments (0)    Permalink  
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and most often do, read our email messages while we’re on the go. As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses and marketers, this means any emails that are not mobile-friendly are a...  

The Good, the Bad and the Ugly of Email Marketing

Monday, October 31, 2016    Comments (0)    Permalink  
  As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough! Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint Eastwood staring you down in a three-way duel ugly. Yeah, that bad. What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...  

WSI eFusion email moves to secure email server

Thursday, March 24, 2016    Comments (0)    Permalink  
WSI eFusion moves email to secure email domain as of March 31, 2016 In order to better protect your e-mail communication, we have made some changes to the way you can access your email inbox in browser or in an email client. As such, we have created a dedicated secure domain for email which we plan to restrict to use only SSL/TLS encryption for both incoming and outgoing communication. The new domain will be used to access your email from browser and email client as well. Please update your e-mail clients before March 31st, 2016 according to the instructions below. The existing...  

Ecommerce Life Cycle - Part 1: Acquisition

Tuesday, August 19, 2014    Comments (0)    Permalink  
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  

5 Tips to Achieve Email Marketing Excellence

Thursday, July 03, 2014    Comments (0)    Permalink  
WSI Digital Marketing Video Series on E-mail Marketing Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach to increasing leads and building customer loyalty. Here are 5 best practice email marketing techniques to help you achieve excellent results.   July Webinar on Email Marketing Email remains a thriving marketing channel, but most businesses are still getting the details wrong.  One of the world’s leading email marketing experts, will share “insider secrets” tha...  

How can companies increase e-commerce conversion rates in Cyprus

Friday, June 20, 2014    Comments (0)    Permalink  
Why is e-commerce less efficient in Cyprus? According to the STATISTICAL SERVICE OF CYPRUS (CyStat) in the USAGE AND E-COMMERCE SURVEY IN ENTERPRISES 2013 in Cyprus, only 8,7% of enterprises using the Internet had received online orders (excluding manually typed e-mails), during 2012. In relation to the total sales (in monetary terms, excluding VAT) sales via websites represented only a small percentage in many of the enterprises. Only in 9,9% of the enterprises in Cyprus that received electronic orders, the value of the turnover resulted from those orders represented mor...  

10 Newsletter creation Tips

Friday, February 21, 2014    Comments (0)    Permalink  
Newsletter creation guidelines When creating a newsletter, make sure that the HTML code you use will be compatible with majority of the email clients used by recipients. If possible, send test messages and check the results using Microsoft Outlook, Apple Mail, Gmail, Hotmail, Yahoo and others (as required).Some Some Newsletter / E-mail campaign creation tips:   Use table-based layouts instead of CSS-layouts with <div> tags. Often, the email clients are more reliable at rendering the content in tables. Some programs, such as Microsoft Outlook 2007, do not support...  

WSI Digital Marketing communication schedule 2013

Tuesday, January 22, 2013    Comments (0)    Permalink  
  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  

Using your own SMTP server with a CYTANET e-mail account in Cyprus

Wednesday, May 25, 2011    Comments (13)    Permalink  
E-mailing in CyprusCytanet Many individual internet users as well as businesses in Cyprus are are subscribed to Cytanet internet services that includes one or several email addresses @cytanet.com.cy Cytanet SMTP or outgoing mail server For outgoing mail, Cytanet requests for all CYTANET email accounts to use exclusively the CYTANET SMTP server (mail-out.cytanet.com.cy port: 25) and will not allow users to specify their own SMTP server  On imap Cytanet’s outgoing mail server is mail-out.cytanet.com.cy and supports the use of port 587 with TLS and cyta...  


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