EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


The Good, the Bad and the Ugly of Email Marketing

Monday, October 31, 2016    Comments (0)    Permalink  
  As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough! Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint Eastwood staring you down in a three-way duel ugly. Yeah, that bad. What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...  

WSI eFusion email moves to secure email server

Thursday, March 24, 2016    Comments (0)    Permalink  
WSI eFusion moves email to secure email domain as of March 31, 2016 In order to better protect your e-mail communication, we have made some changes to the way you can access your email inbox in browser or in an email client. As such, we have created a dedicated secure domain for email which we plan to restrict to use only SSL/TLS encryption for both incoming and outgoing communication. The new domain will be used to access your email from browser and email client as well. Please update your e-mail clients before March 31st, 2016 according to the instructions below. The existing...  

Ecommerce Life Cycle - Part 1: Acquisition

Tuesday, August 19, 2014    Comments (0)    Permalink  
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  

5 Tips to Achieve Email Marketing Excellence

Thursday, July 03, 2014    Comments (0)    Permalink  
WSI Digital Marketing Video Series - E-mail Marketing Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach to increasing leads and building customer loyalty. Here are 5 best practice email marketing techniques to help you achieve excellent results.   July Webinar on Email Marketing Email remains a thriving marketing channel, but most businesses are still getting the details wrong.  One of the world’s leading email marketing experts, will share “insider secrets” that...  

10 Newsletter creation Tips

Friday, February 21, 2014    Comments (0)    Permalink  
Newsletter creation guidelines When creating a newsletter, make sure that the HTML code you use will be compatible with majority of the email clients used by recipients. If possible, send test messages and check the results using Microsoft Outlook, Apple Mail, Gmail, Hotmail, Yahoo and others (as required).Some Some Newsletter / E-mail campaign creation tips:   Use table-based layouts instead of CSS-layouts with <div> tags. Often, the email clients are more reliable at rendering the content in tables. Some programs, such as Microsoft Outlook 2007, do not support...  

Using your own SMTP server with a CYTANET e-mail account in Cyprus

Wednesday, May 25, 2011    Comments (13)    Permalink  
E-mailing in CyprusCytanet Many individual internet users as well as businesses in Cyprus are are subscribed to Cytanet internet services that includes one or several email addresses @cytanet.com.cy Cytanet SMTP or outgoing mail server For outgoing mail, Cytanet requests for all CYTANET email accounts to use exclusively the CYTANET SMTP server (mail-out.cytanet.com.cy port: 25) and will not allow users to specify their own SMTP server  On imap Cytanet’s outgoing mail server is mail-out.cytanet.com.cy and supports the use of port 587 with TLS and cyta...  


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