A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage.
According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness.
Why is creating an effective marketing funnel important?
Creating an effective marketing funnel is important because just like any other funnel, a high volume of leads enter the top of the funnel. However, as
they move through each stage of the funnel, more ...