We introduced inbound marketing to Cyprus this August, focussing on in our resources and material on its efficiency and cost-effectiveness. In our ROI-driving engine infographic we analyzed cold hard facts showing the average cost-per-lead of
inbound marketing is less than half of outbound marketing leads.
It’s great that we, EworksWSI Cyprus, know how and why inbound marketing saves us money, but for our clients in Cyprus we need to “show don’t tell,” providing
detailed explanations rather than simply make a statement you should accept as fact. There are many articles about the eff...
SEO, social media, email marketing, landing page optimization, etc, etc …believe or not, are all components of inbound marketing. Your inbound marketing
strategy – when done like a pro – defines how your audience interacts with your brand, determines how your sales team engages with customers, and (surprise, surprise!) drives your ROI. And let’s face it: you always want to be driving that ROI forward! Just in case you haven’t kicked your inbound plans into
gear yet, here’s what you might be missing.
You Could Be Attracting More Leads
Leads from content search...
Communicators in Cyprus still rely often on outbound or ‘push’ marketing strategies
to generate sales leads.
However, customers are inundated with countless advertising messages every day on all their devices.
Inbound, or marketing by attraction, breaks through the clutter.
The term “Inbound marketing” suggests creating valuable, engaging content and resources that pull customers to your brand organically.
Examples include blogs, YouTube videos, social media conversations, whitepapers and strong search placement, all of which should complement your outbound
campaigns (e.g. email...