EworksWSI Cyprus Digital Marketing Blog

If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky but cost-effective process that lets you convert customers organically (and save your advertising budget.) What is Inbound Marketing? Inbound marketing is a marketing methodology that highlights the importance of content creation to attract customers and move them through your sales funnel. ...  Read Full Article

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” - Amy Jo Martin It’s true. by 2023, there will be approximately 3.43 billion people around the world using social media. Because of the vast audience available on social networks, digital marketers have dived into social media branding and marketing, sharing content, sponsoring social ads, engaging with followers and more. Marketers put in all of this effort, but if a social media strategy is disjointed from the rest of the digital marketing strategy, it can mean a lot of spin...  Read Full Article

Pros & Cons of popular Lead generation Strategies (You’ve probably already Heard About) If you’re not yet familiar with these strategies, you have probably seen these buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense for your type of business. Let’s start with the one that gets leads the fastest… Pay-Per-Click (PPC) Google didn’t get so rich by ranking you for free. Over time they’ve shifted the search results to feature the paid advertisements while pushing the organic (free…or “natural” results) farthe...  Read Full Article

We introduced inbound marketing to Cyprus this August, focussing on in our resources and material on its efficiency and cost-effectiveness. In our ROI-driving engine infographic we analyzed cold hard facts showing the average cost-per-lead of inbound marketing is less than half of outbound marketing leads. It’s great that we, EworksWSI Cyprus, know how and why inbound marketing saves us money, but for our clients in Cyprus we need to “show don’t tell,” providing detailed explanations rather than simply make a statement you should accept as fact. There are many articles about the eff...  Read Full Article

  SEO, social media, email marketing, landing page optimization, etc, etc …believe or not, are all components of inbound marketing. Your inbound marketing strategy – when done like a pro – defines how your audience interacts with your brand, determines how your sales team engages with customers, and (surprise, surprise!) drives your ROI. And let’s face it: you always want to be driving that ROI forward! Just in case you haven’t kicked your inbound plans into gear yet, here’s what you might be missing. You Could Be Attracting More Leads Leads from content search...  Read Full Article

Communicators in Cyprus still rely often on outbound or ‘push’ marketing strategies to generate sales leads. However, customers are inundated with countless advertising messages every day on all their devices. Inbound, or marketing by attraction, breaks through the clutter. The term “Inbound marketing” suggests creating valuable, engaging content and resources that pull customers to your brand organically. Examples include blogs, YouTube videos, social media conversations, whitepapers and strong search placement, all of which should complement your outbound campaigns (e.g. email...  Read Full Article