Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick
an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder
your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team.
A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included:
A Social Media Manager
A Social Media Content Crea...
Influencer marketing has become an extremely effective
way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold - it’s continuing to grow. What is influencer
marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for
a new product launch, a specific marketing campaign, a particular service, you name it.
Over the years, Instagram has become one of the most popular platforms for influencer marketing. With ove...