It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking
for broken links or faulty submission buttons and re-analyzing your target audience, you’re left wondering why your visitors still aren’t converting.
Something must have happened while these visitors were on your landing page. Maybe they each experienced web outages at the exact moment they were submitting your
form. Perhaps Chrome, Safari and FireFox web browsers everywhere crashed and prevented anyone from completing the form. (It...
As a marketer in Cyprus, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely
rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing
Rather than trying to guess what will lead to the best results for your next marketing campaign, it’s time to run an A/B test (if you’re not running
them already). A/B testing can take your marketing efforts to the next level and help customers move more effectively throu...
New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are
the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been
an abundance of emerging software and tools to help businesses with lead generation.
Here are 5 lead generation ideas (that work !) to try for your next marketing campaign:
1. Landing Pages
Creating and optimizing a landing page for your next marketing campaign is a great way for you...
Without a doubt, landing pages are an extremely important part of any marketing strategy.
After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers.
Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still
struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages.
Similar to many digital marketing tactics, truly impactful lan...
Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will
always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these
pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors
will either be intere...
Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit
regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online.
Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working
hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...
“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analyt...
When it comes to landing pages, the numbers are skewed. Landing pages do an outstandingly effective job at converting site visitors into paying customers. But directing customers to a standalone
landing page is an underused digital marketing tactic.
We've touched on this concept before: when the numbers don't add up, it means there's an opportunity for businesses. Even though landing pages are
slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your
landing pages can improve your...
As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound
to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and
it can be, but it’s vitally important to lead conversion.
What is a Landing Page?
A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or
any other page, that serves a single and...
Let's get it out of the way right off the top: the #1 landing page mistake is sending ad campaign visitors to a homepage. And yet we still see it all the time.
But facts are facts, and well-designed landing pages are much more likely to convert visitors into leads.
The good news is a great landing page isn't complicated or hard to create. For our latest digital marketing video, we put together some information on:
The Anatomy of a Landing Page That Converts
1. Identify Customer Personas
Like any marketing technique or strategy, understanding who is interested in buyi...
WSI recently wrote a post about what happens when web design goes wrong (hint: it's not pretty). In the post Lyana also discussed the reasons it's important
to keep your site updated.
I'm here to give you the biggest reason of all: a well-maintained site delivers more leads! I get it, though – a site's upkeep is one of those things that
gets pushed to the side when things get busy.
To help you out, here are 5 quick website makeover tips that'll have your site well on its way to generating more new leads:
1. Add Customer Testimonials
Placing customer tes...
A good landing page for your PPC ads should follow the below guide lines:
- minimize navigational elements
- no additional forms
- no display ads
- no links except the Call to Action Minor details matter
- color of submit button in red
- button name: use 'Subscribe', 'Get my report', etc instead of submit
- pictures should be simple, background blurred etc to avoid distraction
As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers 5 Landing Page Pointers for Increasing Your Conversion Rate.
The new video is entitled “Landing Page Love: 5 Landing Page Pointers for Increasing Your Conversion Rate ”
The 2 minute video discusses where good landing pages fit into any brand’s online strategy and can substantially boost sales.
Landing Page Love: 5 Landing Page Pointers for Increasing Your Conversion Rate
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...
The importance of mobile landing pages
Upon loading a webpage visitors will decide in 8-10 secs if the content is relevant for them and continue browsing your site or switching to another.
We see the same behavior on Mobile sites, but consumers do not look for the same type of information on mobile devices. And approx 50% of visitors will
not return to a mobile site that did not display correctly during their last visit.
Please find below 10 of the most important points in mobile landing page design:
Main Considerations for Mobile landing pages