EworksWSI Cyprus Digital Marketing Blog

Small businesses in Cyprus far and wide are now realizing the power of local search engine optimization. As a business leader, you may still be wrapping your head around the concept of SEO, and understanding the differences between various SEO strategies may sound complicated. Fortunately, incorporating local SEO practices is not as difficult as it might sound, and through a few targeted tasks, you can make your way up the search engine rankings and draw a whole new set of customers to your location. The Difference Between Local and Organic SEO Understanding the distinction betw...  Read Full Article

5 Ways Your Local Business can Win on the Internet Local Content for Local Business Our Research showed that you can optimize your content strategy to target local customers! As a small business in Cyprus, the majority of traffic to your (ecommerce) site and your sales at the store most likely come from customers that live around your physical business location. If you think that getting listed in local business directories is all you need to do you might be missing a significant part of local traffic and sales. Localized content marketing matters, read on...   1.  Ra...  Read Full Article

Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  Read Full Article