EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


How Your Service is a Free Marketing Campaign

Thursday, September 21, 2017    Comments (0)    Permalink  
On our EworksWSI blog, we write a lot about specific marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy and a great customer experience. We try to dive as deep as we can while remaining relevant to a wide variety of businesses. This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely true: service is a form of marketing. Now when I say “service” most of you will think I mean ...  

Trust is An Active Ingredient of Great Marketing Strategies

Friday, August 04, 2017    Comments (0)    Permalink  
  The title of this post could have been posed as a question, but let’s address the answer straight away: Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust is unlikely to ever achieve greatness. This is especially true in Cyprus. The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme. I’ve been on both sides of the “time...  

Time is Not the Enemy of Marketers

Friday, June 30, 2017    Comments (0)    Permalink  
Our friends over at GetResponse just published a post about how to find time for everything, using a Harry Potter analogy that is related to something I wrote earlier: In my recent post on Marketing and the power of belief, I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign pitch because without it, the campaign won’t ever achieve its goals. What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...  

Marketing and the Power of Belief

Saturday, May 27, 2017    Comments (0)    Permalink  
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first, human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people (target audience) to do what you want them to do (buy your product/service)! In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character, Shadow Moon, powerfully sums up belief: “It’s what peopl...  


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