In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare ma...
On our EworksWSI blog, we write a lot about specific
marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy
and a great customer experience.
We try to dive as deep as we can while remaining relevant to a wide variety of businesses.
This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely
true: service is a form of marketing.
Now when I say “service” most of you will think I mean ...
The title of this post could have been posed as a question, but let’s address the answer straight away:
Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust
is unlikely to ever achieve greatness. This is especially true in Cyprus.
The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme.
I’ve been on both sides of the “time...
Our friends over at GetResponse just published a post about how to find time for everything,
using a Harry Potter analogy that is related to something I wrote earlier:
In my recent post on Marketing and the power of belief,
I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign
pitch because without it, the campaign won’t ever achieve its goals.
What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first,
human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people
(target audience) to do what you want them to do (buy your product/service)!
In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character,
Shadow Moon, powerfully sums up belief:
“It’s what peopl...