EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Cross-Media Strategy and Its Role in the Success of a Marketing Campaign

Monday, December 18, 2017    Comments (0)    Permalink  
How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media” used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional” and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining both traditional and digital media into their campaigns. This is referred to as cross-media campaigns. Do keep in mind...  

Maximizing Marketing Campaign Performance with Omnichannel Marketing

Monday, December 04, 2017    Comments (0)    Permalink  
Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived, more of fads. But when approached right, you will understand that it is not so. So, what is omni-channel marketing? Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around a singl...  


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