EworksWSI Cyprus Digital Marketing Blog

Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing in today's business world. Here is a quick recap, plus the recording from our “Ahead of the Curve” webinar on understanding your target audience in challenging times by Cormac Farrelly from Dublin, Ireland. What is a Buyer Persona? The best definition can be found in our book, Digital Minds: A Strategic Approach to Connecting & Engaging with Your Customers...  Read Full Article

Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email marketing is for newsletters (66%), followed by promotional content (54%), and welcome series emails (42%). Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...  Read Full Article

Sometimes it can seem like there are almost no sure bets in the marketing business. We’ve all been there: Your PPC and Facebook campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive data to prove it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the one-size-fits-all messaging as we see it too often in Cyprus and double down on relevant campaigns? What if you could more effectively segment and market to highly specific target audiences? You’re in luck, because, yes, you a...  Read Full Article