EworksWSI Cyprus Digital Marketing Blog

Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online. Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...  Read Full Article

Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with just a few keystrokes. Your company's information can quickly go viral, which is great - if it’s the kind of information that draws in consumers. Like it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help you to improve your digital reputation.   Be a Social Media Maven Marketers of yesteryear understood the importance of networking. Heading...  Read Full Article

In life, reputation is important. It's the intangible component we use to shape our thoughts and actions toward each other. A reputation is built, little by little, over a lengthy period of time. The more effort you put into the cultivation of your reputation, the stronger it will be. It's the same way in business. As consumers, we often decide to deal with brands we trust (because they have a good reputation). In the workplace, we partner with companies that have an established presence within an industry. We do this to feel safe and comfortable with our decisions. Reputation in t...  Read Full Article

  Despite of what some thought 3 or 4 years ago, it has become clear that social media is today a core element of digital marketing. Whether it's only maintaining a brand presence, creating brand awareness, using a social media platform for reputation management or simply to show off your product it's undeniable that social media provides a lots of advantages.     Social Media Management Cyprus is more than just Facebook and Twitter   Simply 'doing social media' isn't quite as simple as just setting up a Facebook Page or Twitter Profile for your ...  Read Full Article

The continuing evolution of social media networks, growing popularity of user review websites and more informative search results, makes it easier than ever for people to do their due diligence on your business. Luckily, this doesn’t mean that you’re at the mercy of third party websites. You can implement these 5 digital strategies to build positive brand authority and credibility for your business. 1. Content Marketing A well thought out content marketing plan is vital for building brand authority. The goal is to consistently publish relevant and valuable content that will demonstra...  Read Full Article

A French blogger Caroline Doudet has been fined €1,500 for writing a negative blog which was being featured highly on Google searches. In addition to the €1,500 fine she had to pay €1,000 in court costs, totalling the bill for writing a negative review as blog post to €2,500. The blog was about a restaurant, Il Giardino in Cap-Ferret, south-west France. The blog told an August 2013 visit to the Italian restaurant in the Aquitaine region of France. Doudet’s review is actually a blog post, one that would require readers to do a little digging to get past the normal review si...  Read Full Article