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Last Posted: 10-Jul-2018 | Total Posts: 307

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The Importance of Leadership in A Digital World ( this)

Leadership in Digital Marketing is no longer about trusting our people to do the jobs we used to do, it’s trusting them to learn and apply themselves faster than even we did.

Lately, most of WSI’s marketing team attended the HubSpot’s INBOUND conference. WSI organizes as well a yearly Global Convention for the international WSI network, so we are familiar with the benefits of hosting and attending conferences.

In particular, the team raved about a talk by renowned speaker and author Simon Sinek. His INBOUND keynote was based on his book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

Intrigued by the boost of energy and passion my team received from Sinek’s session, I began looking into his thoughts on business and leadership to see if I could learn a thing or two as well.

I came across a fascinating quote from Sinek in which he asserts, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

Since finding Sinek’s quote, I’ve tried to incorporate inspiration into my role as a leader. I not only try to lead by example, both in thought and in action, but I strive to inspire by example too.

These days, technology and the Internet are evolving our world and its markets at exponentially faster rates. Whether you’re the President or a business leader – don’t worry, I know one is a lot harder than the other! – there are people looking to you for inspiration.

With these thoughts in mind, I came up with a few things that highlight the importance of leadership in a digital world.

We Need More Leaders

Keeping with Simon Sinek for a second, here’s another quote, this one from hisTogether Is Better: A Little Book of Inspiration:

“That’s why we get managers and not leaders inside companies. Because the person who got promoted really does know how to do our job better than we do…that’s what got them promoted in the first place. Of course they are going to tell us how we ‘should’ do things. They manage us because no one taught them how to lead us.”

Like me, many of you are thinking, this is exactly what happens. It makes perfect sense, is completely natural, and it’s nobody’s fault. But at the end of the day, a company full of mangers isn’t productive.

We need more leaders, and the only way that’s going to happen is if current leaders show a willingness to teach and prepare the future of their company for leadership roles. This begins with, as Sinek says, “The hard work of training people, coaching people, believing in people and trusting people.”

The key to training our young leaders is that last part: trusting them. Trusting them to do the job as good, or better, than we could, and resisting the urge to check-up on them.

Things Are Always Changing

In this digital world, trusting our young leaders is all the more important for one reason: nothing ever stays the same. As leaders, not only do we need to teach – and trust – the people we lead to do the jobs we used to do better than we did, but we also need to believe in their ability to adapt along with the Internet and technology.

For example, let’s say you’re currently a marketing manager. About five years ago, you used to manage your company’s social media profiles, which included Twitter, Facebook and LinkedIn. Now, the social media person you manage is responsible for those three platforms you taught them to use, plus ads on each of those networks, as well as profiles on Instagram, YouTube and Pinterest. When this person eventually moves to a manager position, who knows what new social profiles or ad networks the next social media person will have to learn on the fly.

From this example, you can see while “managing” instead of leading gets companies into unproductive habits, moving forward it probably won’t even work. In today’s digital world, newly appointed leaders are already behind the curve in terms of applying the required skills to the junior person who has moved into their previous position.

Leadership is no longer about trusting our people to do the jobs we used to do, it’s trusting them to learn and apply themselves faster than even we did. It’s about putting them in a position to, and believing they can, bebetter than we were at our jobs.


The biggest takeaway from my recent leadership thought experiment is this: the greatest leaders are those who make everybody around them better, and are encouraged and excited when those same people surpass even their skills and accomplishments.

The importance of leadership in an increasingly digital world must not go underrated or overlooked. The more highly skilled and adaptable leaders your organization fosters and develops, the brighter its future will be.

To find out more about how the WSI can work for your business: Give us a call at +357-22675747

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

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