The Niftiest Checklist You Ever Did See That Will Help You Adapt to The World’s Love Affair with Mobile Devices
Go ahead and pick up your smartphone. (C’mon, we know it’s right there beside you!) Now enter your company’s web address into your browser. This is what your customers see. What kind of impression are you making?
Like it or not, customers are just as attached to their mobile device as you are. So if they’re searching for you through a smartphone or tablet and your mobile presence is less than stellar (aka NON-user friendly!), then pucker up and kiss that customer goodbye. Nowadays your only hope of holding anyone’s attention online is by adapting to their needs and the device du jour!
With Christmas around the corner 'this is the season to shop until you drop'. So answer this question: in advance of shopping for your family and friends this holiday season, how have you been searching for ideas and browsing products? Facebook. Twitter. Pinterest. Smartphones and tablets. Are these things ringing any bells?
If you're like most people, you're probably on your phone or tablet during commercials or while you're on your daily commute to work , and this part of year, that's valuable shopping time. The keywords here are 'phone' and 'tablet' - the mobile devices that people not only use when they're on-the-go, but also when they don't really want to settle in behind a laptop (which is almost never, when they're away from work).
I do most of my online activities on my phone. You do most of your online activities on your phone. The stats say that we all do most of our online activities from mobile devices. But the biggest issue of them all is: do you run marketing campaigns that assume the vast majority of your audience is searching for your website or engaging with your social profiles from a mobile device? Unfortunately for far too many companies, the answer is no - and that's a shame!
It's pretty simple: if you are not thinking about mobile marketing and adapting your sites and landing pages to it, you are losing customers. They are navigating to your website on their smartphones, realizing that you aren't in tune with the answers they need and the platforms they want to engage on, and leaving. But where there's a simple problem, there are simple solutions to fix it!
Here are a few steps you can take to get back on track with mobile marketing:
A 10-point checklist of the best mobile site design practices so your customers don’t cringe when they visit.
- Develop your site to adapt in both portrait and landscape orientations.
- All elements of the site are touch-friendly and common touch ‘hot-zones’ are within the easiest to reach areas.
- Veto the heavy graphics that slow down load time.
- Just say no to anything that relies on Flash (It’s literally the enemy of mobile devices!
- Make it devoid of pop-ups that re-direct or simply frustrate the user.
- Set all phone numbers on the site to incorporate click-to-call technology.
- Design forms to be as short as possible with auto-correct disabled on all form fields.
- Ensure your buttons are made with CSS rather than images.
- Font size of the body copy should be at least 14px and button and touch targets at least 44px by 44px.
- Ensure all images resize automatically to fit varying screen sizes.
See our Infographic