Article marketing has lots of power to direct visitors to your website and convert them into customers.
Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services as examples. Article marketing is the perfect way to increase sales.
Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful content. The finished article is the sales man and a poor article will not make a reader stay long and even less purchase anything from your store.
Research deeply the right keywords and define a short list of keywords related to the product or service you want to write about. You will use these keywords and their synonyms all over in your article. Do not mix several products, ideas, keywords in the same article; this will only confuse the search engines and your readers.
Articles need to be long, do not consider anything with less than 500 words. Small articles do not present the reader with much expertise and do not show you as a true expert. Longer articles possess more keyword count and keyword diversity. A good article has at least four to five hundred words and the perfect article is at least one thousand words long. Aim to keep the article as long as possible especially for expensive products. If you want to promote a life insurance product for example, you definitely need to write at least three thousand words, like a sales letter.
Keep the reader interested in reading more about your expertise. If you submit the article to an article directory and the directory allows, place several related reading links to similar articles and link back to your product.
Submit your article to as many directories as possible, to your Facebook page, post it on Twitter and on social bookmarking sites like StumbleUpon and Digg and all other networks that allow articles to be added and indexed. The more the better!
One perfect article has enough power to deliver traffic for years, as long as the article is constantly increased in size. By adding new information to it you’ll keep it fresh.
If you create original, relevant and interesting content you will create a loyal reader base and convert these into loyal costumers over time.
Tips to Remember with Article Marketing
- You are what you publish – Once you publish something online, it’ll be on there for a very long time. So make sure you validate all facts in your article and receive approval prior to distribution.
- Write in a language that resonates with buyers – Remember: social media allows you to speak to news media, but also the buyers directly.
- Don’t just write articles when “big news” is happening – Releasing news online should be frequent, so try to find good reasons to communicate with the online community regularly.
- Have a purpose for each article – Other than brand building, articles can be used to drive readers through a sales process. So include links to relevant landing pages with specific call-to-actions.
Did you already try to submit one of your articles? What was your experience? Leave your comments below.