LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are:
- The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts.
- 1/3 of these posts end with question marks, you could use the 'LindekIn Answers' as a valuable tactic for lead generation by answering questions and appear as the expert!
- The average length of the posts that convert is 248 characters, so be concise and professional.
- LinkedIn leads the way with 80% of all B2B social media conversions.
Here’s the full infographic:
Based on a post from Samanths Gale