everyone has a digital footprint. What you search for, where you travel, your
preferred websites and the social channels you use are all traceable. On one
hand, this seems frighteningly similar to an Orwellian existence, but on the
other (less creepy) hand, this offers up AMAZING opportunities for businesses
just like yours. (There’s always a silver lining, right?)
Obviously, we’re not in favor of turning marketers into Big Brother. We are, however, a fan of gaining invaluable insights into consumers’ online behavior. Tracking how your target audience has already interacted with your brand enables you to recapture their attention at precisely the right time.
Consumers might call it a case of déjà vu, but it’s what we digital marketers call remarketing.
You might have noticed after having visited a website, consequently ads related to this specific website or even products that you had looked at, are displayed during your browsing on other sites on the Internet.
A great remarketing strategy coupled with display advertising practices, gives your team the opportunity to create timely touch points with an audience who’s already shown interest in your product/service. This kind of contextualized advertising can accomplish the one thing we all aim for: customer conversions!
Join us this month as Benoit Gaillard – a leading WSI Consultant based in Switzerland – explores the why, when, and how of incorporating display and remarketing practices into your digital marketing strategy.
It's free - fun - you'll learn something new and valuable
Click to learn more about Remarketing