EworksWSI Cyprus Digital Marketing Blog

Last Post added on 02-Oct-2020 | Total Posts: 375

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5 Ways Display, Facebook Ads & Remarketing Will Open New Revenue Streams! ( this)

A relatively unknown concept till a few years back, remarketing is all about providing your brand more than one opportunity to bring back a prospect who visited your site, but left without closing the deal. Simple enough, right? And yet, it may not be so.

 

Summary: A relatively unknown concept till a few years back, remarketing is all about providing your brand more than one opportunity to bring back a prospect who visited your site, but left without closing the deal. Simple enough, right? And yet, it may not be so.


Nowadays, everyone has a digital footprint. What you search for, where you travel, your preferred websites and the social channels you use are all traceable. On one hand, this seems frighteningly similar to an Orwellian existence, but on the other (less creepy) hand, this offers up AMAZING opportunities for businesses just like yours. (There’s always a silver lining, right?)

Obviously, we’re not in favor of turning marketers into Big Brother. We are, however, a fan of gaining invaluable insights into consumers’ online behavior. Tracking how your target audience has already interacted with your brand enables you to recapture their attention at precisely the right time.

Consumers might call it a case of déjà vu, but it’s what we digital marketers call remarketing.

You might have noticed after having visited a website, consequently ads related to this specific website or even products that you had looked at, are displayed during your browsing on other sites on the Internet.

A great remarketing strategy coupled with display advertising practices, gives your team the opportunity to create timely touch points with an audience who’s already shown interest in your product/service. This kind of contextualized advertising can accomplish the one thing we all aim for: customer conversions!

How remarketing - retargeting works (in Cyprus too)Join us this month as Benoit Gaillard – a leading WSI Consultant based in Switzerland – explores the why, when, and how of incorporating display and remarketing practices into your digital marketing strategy.

 

Join The Webinar

It's free - fun - you'll learn something new and valuable

 

Click to learn more about Remarketing




To find out more about how the WSI can work for your business: Give us a call at +357-22675747

 

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch