As a marketer in Cyprus, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely
rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing
Rather than trying to guess what will lead to the best results for your next marketing campaign, it’s time to run an A/B test (if you’re not running
them already). A/B testing can take your marketing efforts to the next level and help customers move more effectively throu...
Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move:
According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter,
while only 10% prefer Facebook. And marketers find them useful as well.
The number-one use of email marketing is for newsletters (66%),
promotional content (54%), and
welcome series emails (42%).
Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...