When you know who you are competing against, you level the playing field. An effective competitive analysis offers insight into the strengths and weaknesses of your business rivals. We can help drive your business by assessing the marketplace and finding you a competitive edge.
Do you know who, or what, you are up against? Locally, nationally, or internationally, your competitors are out there. The more you know about your competitors, the better you’ll understand what it takes to beat them.
Reviewing a competitor’s content marketing, social presence, and SEO strategy can shed light on the marketing landscape of your industry and help highlight gaps you should be addressing in your own digital strategy.
Even your toughest competitor can provide you with opportunities to learn! If you feel like your business is successful, that’s when you should look to your competitors to determine if there’s a way to improve what you may be missing.
The results of a competitive analysis can help you develop a plan for overcoming your competition.
Consider the following stats about the value of conducting a competitive analysis:
87% of companies say that their markets have become more competitive in the past three years
On average, most companies battle against 25 competitors.
80% of business have at least a part-time employee working on competitive intelligence
91% of businesses see quantitative results from their competitive analysis efforts