By not utilizing paid search (sometimes referred to as PPC = Pay per Click) marketing, businesses in Cyprus miss out on a
lot of traffic opportunities. Paid Search marketing (PPC through Google Adwords or Bing Ads)
will let you reach targeted leads that will be funneled to your website instead of your competitor’s.
Paid Search Advertising, also known as Sponsored Links or PPC, is the single most efficient way to quickly achieve high placement on the search engines results pages (SERPs) for an unlimited amount of different keywords.
A Web user is more complex than an offline mall shopper. Online shoppers do not search for “city + restaurant” anymore. Instead they would search “Nicosia / area code + PPC”, if that’s what they are looking for. It would take work and sustained effort for a Sushi restaurant to come up high in the natural or organic search listings. However, there is some prime real estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ad like, “Best Sushi in Downtown Nicosia!" can drive targeted traffic to your restaurant site.
What happens if the prospect doesn’t click on your ad? Well, you don’t pay for your ad to simply show up in the right place. You only pay a few cents if someone actually clicks and go to your site or landing page. You decide yourself on your maximum bid and daily / monthly PPC budget.
EworksWSI will analyse the competitive environment and recommend the best budget figures fro your PPC campaigns. PPC bids and Budgets are not fixed and can be changed any time.
You don’t have to worry about your ad showing up and get wasted clicks from someone searching for unrelated keywords to your PPC campaign in Cyprus.
These ads are really a combination of both paid search (PPC) and display advertisement. They are based on the users search history.
Have you ever been looking on an e-commerce site for the perfect gift and then you leave the search and BAM! there is an add on another website with that exact same item? (Were you as astonished as I was?). Yes, that’s a re-targeting/re-marketing ad. These types of ads are more difficult to set up but they can be very beneficial for companies looking to increase brand awareness and remind the customer of the product they were searching.
This diagram gives you a quick summary on how this type of paid search works.
EworksWSI will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign.
Paid search Marketing is a lot more than just advertising. It also involves landing page optimization and we’ll show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.
As a WSI digital Marketing Agency in Cyprus, EworksWSI Cyprus can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business (ROI). PPC campaigns can be set up to direct traffic
to a specific landing page or to calls to a single phone number (preferably toll free). That way, you can track the results of your campaign
and enhance it periodically to get the best results.
We use the proven WSI PPC process and will set up a comprehensive PPC campaign in Cyprus (or any other country you might want to target):* Customized Facebook / Yahoo/ Bing/ Google Ad(s)
To find out more about how the WSI can work for your business: Give us a call at +357-22675747