Digital Marketing eBooks

eBook: Landing Page Optimization: It’s about PSYCHOLOGY not TECHNOLOGY

Landing pages are the most important pages of your website as they are directly converting visitors into clients (or not, if not correctly designed). Social Media, back-links, PPC ad campaigns are driving traffic to your site; ideally each to a specific landing page. Avoid the Home Page a landing page.

How to utilize social media to find new leads

With social media marketing it’s easy to become fixed on the analytics from what is being pushed out to your prospects, but what other benefits does social media bring? It’s simple: utilize social media to find new leads. For key tips to help you discover untapped leads in social media using social prospecting, download out latest guide, How to Use Social Media To Find New Leads: Social Prospecting Workbook.

Competitor Analysis

There are several reasons why a competitor analysis is crucial to a digital marketing strategy: Markets, competitors, Players in a specific Industry are constantly changing and every business owner needs to know how is doing in comparison to his competitors in the digital landscape as there is a clear dhift to a younger generation of decision makers familiar with digital marketing.

How to rethink SEO with WSI's AdaptiveSEO - ASEO

Over the last years with seedy agencies and their shady SEO technics Google finally cleaned up the mess with their Pinguin, panda etc updates. WSI developed a new version of SEO - ASEO that adheres to Google's aggressive guidelines, biut not only.... It does much more

eBook September 2015: How to Unite Your Brand Through Social Relationship Management

Deliver exceptional, out-of-this-world customer service. Here's how! We focus with the ebook on using social media to influence and manage what your customers think and say about your brand. Learn more about social relationship management,

eBook: Create your buyer Personas for your business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

eBook May 2015 Awesome PPC campaigns

7 ways to get more out of your PPC campaigns

HOW TO FIX THE 5 CONTENT MARKETING MISTAKES YOU MIGHT BE MAKING

WSI Digital Marketing Ebook March 2015

15 Ways to improve your website's conversion rate