Get In Touch With An Expert

Download your free Digital Marketing Whitepapers

Whitepapers Digital Marketing Cyprus

 

Each Digital Marketing Whitepaper has been written by an internationally reckognized WSI Digital Marketing expert and discusses relevant digital marketing technics and solutions in-depth. The WSI whitepapers are perfect resources and digital marketing references.

A same subject might be discussed over the years in several whitepapers, such as Search Engine Optimization, as the digital landscape is changing at a very fast pace.

 

In 2016, the content for the whitepapers is taken from our book Digital Minds 2nd Edition. Each whitepaper explores the ever-shifting digital landscape and the best practices to adapt in 2016.



 

Content Marketing: Make an impression

Content marketing has given small businesses the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.

Content Marketing: Make an impression 470kb - 30-Apr-2016

2014 in Review: The 12 Months of Digital Marketing

A Year in Review: The 12 Months of Digital Marketing by EworksWSI Cyprus

2014 in Review: The 12 Months of Digital Marketing 174kb - 28-Dec-2014

6 ways to compete in the New Digital Landscape of 2015

Our goal with this whitepaper is to help you build a digital roadmap for your business in 2015.

6 ways to compete in the New Digital Landscape of 2015 255kb - 03-Dec-2014

October 2014 Whitepaper Display ads and retargeting

The whitepaper discusses the power display advertising and retargeting tactics can have on a company's bottom line.

October 2014 Whitepaper Display ads and retargeting 208kb - 31-Oct-2014

MOBILE MARKETING: WH AT DOES THE FUTURE HOLD ?

We hear (and use) phrases like “mobile marketing is the future” and “smartphones and tablets have infiltrated every corner of our lives,” but what do they mean?

MOBILE MARKETING: WH AT DOES THE FUTURE HOLD ? 179kb - 31-Aug-2014

A humble Guide to Email Marketing 2014

Emailing is still the digital marketing approach with the best ROI when done right.

A humble Guide to Email Marketing 2014 289kb - 24-Jul-2014

Key Concepts for Matching Your Content to the Sales Funnel

A content marketing strategy is - after all - just noise unless you know who, where and how to target the right audience. This one pager will help you tailor content based on where your readers are in the buying cycle.

Key Concepts for Matching Your Content to the Sales Funnel 460kb - 31-May-2014

9 point checklist for creating a winning LinkedIn profile

Once upon a time, you might've considered cold-calling your sales ammunition of choice. Now it's finally time give your cold-calling script a rest and boost your social clout One particular avenue in which to tackle this involves leveraging Linkedln with efficacy and precision.

9 point checklist for creating a winning LinkedIn profile 482kb - 30-Apr-2014

Whitepaper March 2014 Adaptive SEO

SEO (search engine optimization) is not what it once was! The landscape surrounding SEO is in constant progression, and yet many businesses make the ugly mistake of leaving their SEO strategy back in 2010.

Whitepaper March 2014 Adaptive SEO 262kb - 31-Mar-2014

5 Hidden Powers of PPC

Discover the 5 Hidden Powers of PPC (Pay-per-click) advertising

5 Hidden Powers of PPC 404kb - 27-Feb-2014

PPC - Get Leads Fast

One of the most overlooked benefits of running a PPC campaign is knowledge gain. PPC advertising also functions as market research by giving you insights on the most popular search terms people are using to arrive at your site.

PPC - Get Leads Fast 476kb - 26-Feb-2014

January 2014: Improve Website Conversions

January 2014: Improve Website Conversions 310kb - 30-Jan-2014

5 Ways to Integrate Mobile Into Your Overall Marketing Strategy

The mobile device is taking over the world! Ok, not LITERALLY. But since 91% of adults are keeping their smartphones within arm’s reach (Src: Morgan Stanley), it’s clear that we’re not going anywhere without them. And as a business owner, this opens up a whole new frontier for you and your team. An effective mobile strategy enables your brand to engage and connect with your customers no matter where they are or what they’re doing.

5 Ways to Integrate Mobile Into Your Overall Marketing Strategy 425kb - 19-Nov-2013

Email Marketing: The Science behind boosting Conversions

Become a trusted Sender - Personalze Messages - Use a reputable Email Marketing Service

Email Marketing: The Science behind boosting Conversions 465kb - 21-Nov-2013

Video Marketing Best Practices: Lights, Camera, Action… Now What?

Video Marketing Best Practices: Lights, Camera, Action… Now What? 156kb - 30-Sep-2013

11 Tips for Building Your Personal Brand Using Social Media

Whether or not you consider yourself a social butterfly in the digital world, the truth is, social media - as well as your online reputation - are absolutely integral to in building your personal brand. Tools like LinkedIn and Google+ have become synonymous with job searching, hiring and overall networking. So unless you plan on living under a rock for your entire professional life we suggest download this complimentary guide and soak in the 11 tips for building your personal brand using socia

11 Tips for Building Your Personal Brand Using Social Media 499kb - 30-Aug-2013

Your New Marketing Partners: Facebook & Twitter

Social Media for Business

Your New Marketing Partners: Facebook & Twitter 720kb - 24-Jul-2013

Surviving Google's Panda & Pinguin updates

Golden Rules of Search Engine Optimization

Surviving Google's Panda & Pinguin updates 288kb - 30-Jun-2013

Display advertising Executive Summary

Key Components boosting Campaign Success

Display advertising Executive Summary 286kb - 31-May-2013

25 Point Landing Page Check list

Landing Page Love…What You Need To Know

25 Point Landing Page Check list 527kb - 30-Apr-2013

PPC Success Factors

Generate More Qualified Leads Using Pay-Per-Click Advertising

PPC Success Factors 250kb - 31-Mar-2013

7 Content Marketing Tips: Executive Summary

The main reason why traditional advertising isn’t enough is that consumers find everything they need online! Create the right Content for your target audience.

7 Content Marketing Tips: Executive Summary 241kb - 27-Feb-2013

Digital Marketing Road Map 2013: Executive Summary

Everyone should get to know the digital royal family: content is king, advertising is queen, mobile is prince, social is princess!

Digital Marketing Road Map 2013: Executive Summary 267kb - 29-Jan-2013

Web Analytics

Optimize Your Marketing during the recession

Web Analytics 196kb - 10-Jan-2013

Mobile. Simplified. Understanding Mobile Marketing Strategies That Work

They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. We’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customer

Mobile. Simplified. Understanding Mobile Marketing Strategies That Work 379kb - 05-Sep-2012

Eworks WSI Cyprus Online reputation Management 2012

5 Ways to Manage Risks

Eworks WSI Cyprus Online reputation Management 2012 1645kb - 31-Jul-2012

5 Steps to Optimizing eCommerce Sites for Search Engines

Optimizing an eCommerce site for Search Engines is more complex than regular SEO. WSI presents the 5 main steps for successful eCommerce SEO.

5 Steps to Optimizing eCommerce Sites for Search Engines 598kb - 04-Aug-2015

Social Media and Mobile Marketing

Overview of So-Lo-Mo

Social Media and Mobile Marketing 940kb - 03-Nov-2011

The Facebook Effect

7 Ways to monetize Facebook for your Business

The Facebook Effect 655kb - 07-Oct-2011

SEO for E-commerce sites

5 Steps to Optimizing eCommerce Sites for Search Engines

SEO for E-commerce sites 1129kb - 08-Sep-2011

Integrate Social Media in your Sales Process

6 Steps to Fill Up Your Sales Funnel

Integrate Social Media in your Sales Process 1324kb - 11-Jul-2011

Facebook Strategies for Businesses

How to Monetize The Fastest Growing Social Site

Facebook Strategies for Businesses 567kb - 22-Jun-2011

Online Lead Generation

5 Ways to capture new Market Niches

Online Lead Generation 310kb - 21-Jun-2011

Social Media Marketing

The Art of Conversational Sales

Social Media Marketing 337kb - 05-May-2011

Landing page design (Whitepaper)

Common Mistakes and Techniques

Landing page design (Whitepaper) 1575kb - 26-Oct-2010

8 Steps to Master Video SEO

Techniques to Drive More Traffic to Your Video Content

8 Steps to Master Video SEO 6249kb - 30-Jun-2014

Blogging

Blogging to build reputation online!

Blogging 232kb - 28-Oct-2010

Display Advertising

The Billboards of the WEB

Display Advertising 1148kb - 07-Apr-2011

E-mail Marketing

E-mail Marketing: A powerful engagement tool.

E-mail Marketing 1207kb - 14-Oct-2010

LinkedIn - Whitepaper

Get Connected

LinkedIn - Whitepaper 183kb - 29-Oct-2010

Local Search Optimization

How Google Places Search feature impacts Your business

Local Search Optimization 168kb - 07-Jan-2011

New Ways to be Found Online

Using Word of Mouth to Generate Business Leads

New Ways to be Found Online 329kb - 26-Oct-2010

Online Brand reputation - Whitepaper

Monitoring and Management

Online Brand reputation - Whitepaper 266kb - 14-Oct-2010

Online Reputation Management - Whitepaper 2011

Manage your Online reputation

Online Reputation Management - Whitepaper 2011 342kb - 03-Feb-2011

Online Video Marketing

How your business can benefit from online video

Online Video Marketing 433kb - 29-Mar-2011

Pay per Click (PPC) Marketing (Whitepaper)

Don’t Leave Your Money on the Table

Pay per Click (PPC) Marketing (Whitepaper) 1648kb - 26-Oct-2010

Search Engine Optimization

Is your Company visible on Google, Yahoo and Bing?

Search Engine Optimization 162kb - 14-Oct-2010

Social Media Basics - Whitepaper

Understand the 'Buzz' around Social Media

Social Media Basics - Whitepaper 563kb - 14-Oct-2010

Social Media Optimization - SMO

Gain a competitive advantage with Social Media.

Social Media Optimization - SMO 520kb - 14-Oct-2010

The importance of Local Search Optimization

Your customers are looking for you!

The importance of Local Search Optimization 936kb - 29-Nov-2010

The power of e-mail and social media marketing

Get it right!

The power of e-mail and social media marketing 273kb - 17-Dec-2010

Understanding Pay-Per-Click Advertising

5 Ways to Ensure a Successful Campaign

Understanding Pay-Per-Click Advertising 824kb - 18-Mar-2011

WSI Conversion Architecure - Whitepaper

Improve Online performance, decrease your cost!

WSI Conversion Architecure - Whitepaper 375kb - 15-Oct-2010

To find out more about how the WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch