Case Study: EuropCar

Case Study: EuropCar

Europcar Poland is a part of the biggest car rental network in the world and has been present in the country since 1991. Its rental stations are situated in 12 major cities and at all international airports in Poland. The company offers its customers a diverse range of services and has partnered with various airlines, banks, credit card companies, hotels and other organizations to benefit its extensive client base.

Europcar WSI case study

Company Background

Europcar Poland is a part of the biggest car rental network in the world and has been present in the country since 1991. Its rental stations are situated in 12 major cities and at all international airports in Poland. The company offers its customers a diverse range of services and has partnered with various airlines, banks, credit card companies, hotels and other organizations to benefit its extensive client base.

WSI Goals

  • Integrate an advanced digital marketing strategy in the company’s marketing plan to increase company’s business revenues
    •Improve the quality and results of existing internet marketing campaigns like PPC that were being employed by the company in a limited manner
    •Increase website traffic
    •Track online performance and website conversion rate
  • Target Audience

  • Current & Potential Clients
    •Travel enthusiasts & Business Travelers
  • Services Provided

  • Overhauled company website equipped business tools like reservation module, fleet review module, car rental locations map, contact forms etc.
    •Designed a year-long promotional strategy to improve visibility and conversion of the company’s website incorporating effective initiatives like SEO, PPC and remarketing campaigns
    •Increased company’s search engine rankings
    •Generated web traffic using brand and non-brand related keywords
    •Analyzed performance of the company’s website
    •Managed company website content
    •Monitored online strategy results in order to make changes whenever required; undertook periodical competitor analysis
  • The Results

  • Number of visits to website increased by 120.39%
    •Bounce Rate was reduced by 29.7%
    •On average visitors saw 30.97% more pages per visit
  • Europcar homepage

    Europcar organic traffic stats graph




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