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WSI Held Its Annual Excellence and Innovation Convention in Las Vegas


Toronto, Canada, September 30, 2011 – WSI, the world’s #1 Internet franchise, organized its annual Excellence and Innovation franchisee convention last week, which took place in Las Vegas, USA on September 19-21. More than 350 franchise offices from around the world, including US, Canada, UK, Europe, Latin America, South Africa and Middle East, convened at Planet Hollywood to share cutting edge digital marketing strategies to enhance their services in their local regions. The theme of ‘sites, search, social and mobile’ resounded throughout the event as 14 recognized Internet marketing expert speakers led discussions around digital marketing innovations based on these topics.

“WSI prides itself on our commitment to staying at the forefront of advancements in the digital space,” says Ron McArthur, president of WSI. “From the early years of the Internet when having a website was important to the days when search engine marketing became a key focus, WSI has been there. Shortly after, social media entered the mix altering the face of online advertising, and that was quickly followed by the wave of mobile marketing. As digital media evolves, WSI continues to be a thought leader and innovator in the industry. So it was only fitting that the theme of our annual franchisee convention be ‘sites, search, social and mobile’ to align with our company’s leadership position in this space. Each year that we host an Excellence and Innovation Convention, I am continually impressed by the spirit of collaboration that resonates among the WSI franchise network and this event was no different”.

This year, WSI had 3 keynote speakers join the event. Mark Randall, a serial entrepreneur from Adobe Systems, discussed new ways of thinking about the future of digital and shared his entrepreneurial expertise with attendees. Dan Zarrella, author of “The Social Media Marketing Book” and “The Facebook Marketing Book”, shared ideas on how to leverage an interesting concept called “friend of a friend” marketing and provided scientifically proven methods for reaching new prospects with social media. Also, Andrew Brash, a motivational speaker, joined the awards dinner to share how to combine commitment and compassion to achieve what may seem to be “the impossible”.

The 3-day event featured a line-up of compelling presentations and breakout sessions discussing topics related to: local search marketing, mobile websites, online credibility, social location mobile marketing, web analytics, video marketing and more. Attendees voted for their favorite presenters and coming in first place was Tim Miller, a WSI Consultant from Florida, USA, who discussed the topic of local search marketing. WSI’s next franchisee convention is scheduled to take place in Paris in March 2012.



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