The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution
can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.
Here are five ways to target, personalize and automate your marketing messages across multiple channels.
1. Wise Up to What Customers Want
By digging deeper into your website analytics and social media feedback, you can identify what content works best. Once you know this, you can focus your messages to qualify and segment prospects according to their preferences.
2. Practice Powerful Email Marketing
Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time will turn your emails from an impersonal broadcast into meaningful correspondence. Additionally, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered.
3. Improve Landing Page Personalization
You can continue your customer’s one-to-one experience by personalizing your landing pages. By presenting the most relevant offers, downloads or product selections aligned to their online behavior, you can successfully lead customers through their buying cycle.
4. Be Ready to Further Relationships
Your marketing automation system can alert you to relevant events such as likes, comments, retweets or shares – enabling you to reach out and develop relationships on a more personal level.
5. Consider Using Curated Content
Targeted content is key to the whole marketing automation process. To help, consider curating relevant content from other sources while making sure to put your own twist on it to enhance your message for your audience..
In conclusion, be consistent and patient as you begin your automated marketing campaigns – get it right, and you will enjoy a steady stream of followers, new leads and increased sales.
If you are looking for a leading solution to get marketing automation working for you, get in touch.
Here’s this month’s DM video along with the full transcript, which covers five key components for a digital marketing plan to take your customer acquisition to the next level.
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