EworksWSI Cyprus Digital Marketing Blog

Gunnar Hood, a WSI consultant in Oklahoma City and author of our eBook specifically about LinkedIn, shared his experience as an expert with B2B and professional service companies. You can catch up on the recording here. Business Case for LinkedIn and the New Normal The impact of COVID-19 pushed people out of their comfort zones. While uncomfortable, it is also the best way to grow. Because so many in-person meetings, networking events, and tradeshows were put on hold in 2020, LinkedIn became an even more attractive option because it: Boasts 63 million decision makers and 30 mil...  Read Full Article

If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky but cost-effective process that lets you convert customers organically (and save your advertising budget.) What is Inbound Marketing? Inbound marketing is a marketing methodology that highlights the importance of content creation to attract customers and move them through your sales funnel. ...  Read Full Article

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” - Amy Jo Martin It’s true. by 2023, there will be approximately 3.43 billion people around the world using social media. Because of the vast audience available on social networks, digital marketers have dived into social media branding and marketing, sharing content, sponsoring social ads, engaging with followers and more. Marketers put in all of this effort, but if a social media strategy is disjointed from the rest of the digital marketing strategy, it can mean a lot of spin...  Read Full Article