EworksWSI Cyprus Digital Marketing Blog

Shopping online in the EU There is much to consider before shopping online as a client and much to be done by the e-commerce site to address the buyers concerns. The Swedish Consumer Agency, ECC Sweden, who is Part of the European Consumer Centres Network published a set of guidelines for online shoppers in the EU.  These online buying guidelines for clients are common sense and easily addressed by the e-commerce site owners. The reality is though that many e-shops ignore their client's expectations in terms of company and product information, personal data preservation and o...  Read Full Article

From June 13th 2014, the EU has strengthened and harmonised the Consumer protection rules. The Consumer Rights directive applies the same way in all EU countries (including Cprus!) which means that consumers europe-wide can always be sure about the rules that apply when cross-border purchases are made. In the same way, traders, e-commerce owners and other businesses in EU countries also know what they have to provide in terms of consumer rights.   What does the directive mean for e-shops in Cyprus?   So called hidden charges are banned as well as other cost tra...  Read Full Article

  Obtaining consent to transfer EU customer data to the U.S. We'll discuss here the recommendation to obtaining EU customer consent regarding the transfer of their data to the U.S. If the customer refuses to provide their consent, they should not be enabled to continue with their transaction. On 6 October 2015, the European Court of Justice (ECJ) ruled that the Commission's adequacy decision on the EU-US Safe Harbour arrangement is invalid. (see judgment pdf)  This ruling  has invalidated the existing Safe Harbor Framework, which allowed the transfer of data ...  Read Full Article

Shopping cart abandonment We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing the purchase. Why are shoppers leaving the shopping cart? Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites. Here are some of the major reasons why potential buyers abandon their cart:     A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...  Read Full Article

When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  Read Full Article

 Cutting through the eCommerce jargon Internet ecommerce is like everything else - a bit daunting if you don't know the terminology. So here's our guide to some of the terms you're likely to come across when creating your eshop. Ecommerce jargon - a short dictionnary Payment gateways Acquirer / Acquiring bank: this bank provides you with a Merchant Account specially for e-commerce payments. Not all banks are acquiring banks, so you may have a business account with one bank, and a Merchant Account with another. Some patyment gateways ...  Read Full Article

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