EworksWSI Cyprus Digital Marketing Blog

  In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several years. The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included driver-assist features ...  Read Full Article

Although the term “artificial intelligence” or AI has been popular for decades, recent discussions on “cognitive learning,” “cognitive computing,” and “cognitive algorithms” have made everyone more conscious of the implications AI has on our daily lives. AI is one of those topics that generate contradictory feelings. On the one hand, we are impressed by the concept. We are also enthusiastic about the opportunities AI can open up as it touches all kinds of lives. On the other hand, though, there is fear. The movie industry has played a crucial role in not only familiarizing A...  Read Full Article