EworksWSI Cyprus Digital Marketing Blog

The WSI Ahead of the Curve webinar series continued in May with an informative session on web analytics. This time, WSI Digital Marketing Consultant, Andreas Mueller-Schubert, joined us from the beautiful Napa Valley region in California, USA. During the presentation, he showed how he uses data and analytics to help pivot and adjust his clients’ digital marketing strategies. In addition to sharing several tools and tips that you can use to leverage data in your decision-making process, he also talked about the concept of SMART goals. Many of our webinar attendees had...  Read Full Article

When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s just common sense. However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently saw exactly this in a social media campaign we’re running for a client, and it opened our eye...  Read Full Article

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.” – Mark Twain Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your online properties can give you as a marketer a clear advantage over your competitors. The question though is how many marketers and business owners use their analyt...  Read Full Article

You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these specific products in this spot vs. their normal, chip and candy aisle spots. It goes without saying that the stores know exactly how many units of each product are sold and the location from which customers grabbed them. Without accurate analytics on their products and cust...  Read Full Article

Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them! How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of...  Read Full Article

It's difficult to improve anything in life without an accurate, self-aware perception of performance. If you want to become a chef, you need to know what other people think of the taste and presentation of your food. If you want to write a best-selling novel, you should seek an honest assessment of a shorter sample before you start.  Improvement and iteration are the markers of success in most endeavors, and digital marketing is no different. Since we've established that you can't improve anything without first analyzing current results, the first step to leveraging web analyti...  Read Full Article

Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  Read Full Article

The Digital Marketing Pyramid James R. Alexander, WSI Marketing Consultant I was explaining digital marketing to a friend when the idea of a layered-pyramid came to me. When I presented this idea, my friend’s eyes opened wider. He said it was the first time he understood some of how it really works. It’s a simplification for the purpose of better understanding digital marketing. But, here is the summary of the concept. Assume there is a pyramid that is composed of layers stacked on top of each other. The bottom layer is the foundation. In digital marketing, this f...  Read Full Article

Internet marketing trends 2013 The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast In the beginning of the previous year Google announced that they plan to roll out more than 500 algorithms and data based updates in 2012. World’s biggest search engine kept its word and la...  Read Full Article