EworksWSI Cyprus Digital Marketing Blog

Last Post added on 16-Jul-2021 | Total Posts: 389

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How Big Data Can Help Your Content Marketing Efforts in 2017 and Beyond

Thursday, October 12, 2017    Comments (0)    Permalink  
Big data refers to the cumulative data sets that your company acquires over the years. This includes customer information, statistics and any other relevant business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning that 88% of the information available out there can be transformed into valuable content. While many retailers in Cyprus have already started using big data to identify shopping trends for years, using information that the company has generated to drive marketing efforts is ...  

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