Big data refers to the cumulative data sets that your company acquires over the years. This includes customer information, statistics and any other relevant
business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning
that 88% of the information available out there can be transformed into valuable content.
While many retailers in Cyprus have already started using big data to identify shopping trends for years, using information that the company has generated
to drive marketing efforts is ...