Businesses, whether online via eCommerce or in physical space, are always facing human beings. People are who we are selling to, who we are delivering
products to, and who we are providing service to. The human element of business has always made developing relationships with customers essential,
just as real estate agents have always made an effort to make empty, on-the-market homes feel homier (using tricks like baking cookies).
Although the increasingly virtual nature of business has reduced face to face contact with one’s customers, it’s crucial to remember that people are...
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially
due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing
As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore.
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics
plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,
70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about?
Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on dat...
Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things
boosts their bottom line.
Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make.
It happens all the time. As in, I heard two exampl...
In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did
we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several
The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included
driver-assist features ...
In today’s fast paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s
time leftover, there are still blogs to write and ad campaigns to run.
For marketers and marketing teams, the list of things to do is truly endless.
In my experience with current marketing strategies, there’s a tendency to worry too much about day-to-day minutia. Marketing is about making your products
and services attractive and helpful to customers, and if your products and services do have built-in value, this is easy!
I believe ...