EworksWSI Cyprus Digital Marketing Blog

Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering "What is a marketing bot?" ← I invite you to start there.) Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing exponentially over the next four years. (Additional revenue in the billions of dollars!) Chatbots are also incredibly profitable as an agency marketing service. An ag...  Read Full Article

  Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...  Read Full Article

The internet is a fast-paced whirlwind of information. Your prospective customers surfing for information online have short attention spans, and their buying impulse can disappear in an instant. Capturing their attention and developing a relationship at every stage of the sales funnel can be challenging in this rapid, 24/7 information overload environment. Fortunately, there are innovative tools to help your business navigate the process. According to Forrester, consumers are 66 percent to 90 percent of the way through their buying decision bef...  Read Full Article

Chatbots are something that needs to be considered in modern digital marketing campaigns in Cyprus. They are very useful for campaigns where massive inquiries and massive responses are expected but can also be used successfully in low volume campaigns where the few visitors that arrive at a website or a social network page and need to be attended promptly. A correctly programmed chatbot can save time and effort from community managers and can provide a fast response to visitors inquiring about a product or service or an offer or promotion. Nevertheless, when we think about chatb...  Read Full Article