A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place
ads in newspapers, between TV shows and songs on the radio, on building and billboards – hoping to catch a consumer’s attention during some other activity.
Some efforts were more subtle: paying a celebrity to wear a particular brand, or showing a beloved character in a movie using one specific type of
dish soap. Others even more closely resembled today’s content marketing, like educational brochures on a front desk, ...
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult
and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come
a time when we start running out of ideas, but it’s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content
marketing strategy before moving forward again.
Documenting your content strategy goes beyond the sur...
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has
had a significant impact on how searchers find content and how content is being ranked, which affects business' overall SEO performance. Gone are the
days when measuring your SEO success was solely based on keeping track of keyword rankings. With so many factors that now come into play to achieve SEO success, it’s time to rethink your content marketing and social media strategy to keep pace with the ever-changing search landsca...
For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious
turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions.
Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time.
I’m particularly fond of A Charlie Brown Christmas,...
Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest
trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such
as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...
When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not
always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing
content that doesn’t get the job done is ego.
More specifically, it’s injecting healthy doses of ego into your content that inevitably ends up turning off your readers and ruining the engagement factor.
Imagine if you were on a first date or met a new business contact and the other p...
The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the
sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty.
In an article about 'Creating Content that matters'
we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San
Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same.
Content that Address th...
Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms
such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back
in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over
the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms.
With the growth o...
How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media”
used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional”
and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining both traditional and digital media into their campaigns. This is referred to as cross-media campaigns.
Do keep in mind...
Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus
One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math!
The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the
first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing
no signs of abetting, all businesses small, medium, and big continue to add ...
When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing
campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer.
Unfortunately, many of these skills get underrated or misunderstood.
Writing is perhaps the most misunderstood skill of
the bunch. We all write in some capacity, which causes people who don’t write well to assume it comes naturally to those who do. But answering an email
“The Internet is becoming the town square for the global village of tomorrow” – Bill Gates –
It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business
landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business.
On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order
to overcome the aggress...
Over the last six years, content’s relationship with the marketing world has been a wild ride.
Content was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content
itself didn’t matter – as long as you had more of it than your competitors, you were winning the content marketing battle.
As content became mainstream and more companies joined the scramble to publish as often as they could, distribution – and even more frequent content
– were the next big tenets of content marketing. But hey, t...
In a world where there’s a constant battle for our attention – as people, as employees and as consumers – it’s important to keep in mind that our lives
are still dependant on 1:1 relationships. It’s easy to get lost in our work and neglect friends and family, and even though there’s no substitute for
quality time with the people who know us best, we try. As humans, we crave and thrive off the energy of social connections and personal interactions,
even if they’re with people outside our inner circle.
Think about the things that make up your daily routine, such as getting a morni...
Content Marketing - How to gain Andvantage over your Competition
By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything
new to be worthwhile?
For brands and businesses, the answer is a little bit of both. Content is, and always will be, the lifeblood of digital marketing. Whether it’s blog posts
or videos, content plays an integral role in the building of a digital reputation. And make no mistake: bra...
Everyone involved with marketing a brand, large or small, has at least dabbled in content marketing. Most marketers are using content to reach
out to consumers, but not all of them are finding success. As technology has advanced, and the concept of content marketing has become mainstream,
developing an effective content marketing strategy is now a must.
In the early days of content marketing, a little online exposure could go a long way. But things have changed over the last several years. Today’s
consumers are overwhel...
Creating content for your online properties is arguably one of the most time-consuming aspects of digital marketing. In the past, Internet marketers would
make educated guesses about the type of content that we need to create for our businesses for example webpages with text and dome images. But this
type of strategy can lead to a hit-and-miss approach and it leads to business owners creating a lot of content that only gets read by a few people.
Online Content is not limited to text even if Search Engines prefer text based content as they can better understand what...
Over the last several years, content marketing has won the hearts of big brands, small businesses and everything between. But like most aspects of the
digital world, investing in a tactic doesn't guarantee success. Success comes from ensuring you're doing the right kind of content marketing.
The good news is great content marketing strategies stick to the same general principles. If you follow a guide or take cues from an existing campaign
with great results, you'll have success. For our latest digital marketing video, we perfected A Recipe for Content Marketing Succes...
5 Ways Your Local Business can Win on the Internet
Local Content for Local Business
Our Research showed that you can optimize your content strategy to target local customers! As a small business in Cyprus, the majority of traffic to your
(ecommerce) site and your sales at the store most likely come from customers that live around your physical business location. If you think that getting
listed in local business directories is all you need to do you might be missing a significant part of local traffic and sales. Localized content marketing
matters, read on...
What's next for digital marketing in 2016?
According to our crystal ball, 2016 is going to be one busy year for brands leveraging digital. We dug deep to channel our inner oracle and all signs
are showing great things for content marketing buffs, wearable tech fashionistas and digital advertisers. These online opportunities have us pretty
psyched to start the countdown to the New Year:
#1 The main element in Marketing is digital
It just makes sense!
In 2016 we see brands leaving the stone-age behind and finally embracing digital as a key compo...
Last year, we took a page out of Rand Fishkin's book and crafted a set of digital marketing predictions for 2015.
Well, it's that time of the year again and, like Rand, we're going to grade our previous predictions before we go Nostradamus on the future.
Here's the grading scale we decided on in last year's post:
Oracle (+2) - when we're so right it's like we channeled that nice lady from The Matrix
Oracle In-Training (+1) - we didn't quite see the whole picture, but hey, we still saw the future
Clear As Mud (0) - we weren't right, but we weren't wr...
Digital Marketing eBooks By WSI
WSI’s digital marketing eBooks are a great learning tools as they cater to every audience. Some marketers prefer visual content while others love to hunker
down with a nice long whitepaper. Our eBooks will satisfy both kinds of learners. WSI's digital marketing eBooks present interesting and relevant digital
marketing content complete with fun imagery and insightful commentary.
Not that long ago only a few people owned smartphones, but as we all know, when trends take off, the masses follow. Now almost everyone owns a sm...
It's 2015 and most businesses have a website. There are a few that don't (bless their hearts) but the vast majority of businesses realize they need to
exist in the digital word. Okay, great. If everybody has a website, it can't be much of a competitive advantage, right? Dead wrong. At
the end of the day, your business's website is the heart and soul of your identity. You know how they say dogs are like their owners? Well, websites are
like their owners too, and consumers know that they can tell a lot about a business by looking at their digital presence.
So, what do you need to do? ...
5 Steps to attract new customers with Content Marketing
WSI’s new digital marketing video for the month of May is entitled
“Attracting New Customers with Content Marketing.”
Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing
activity for improving search engine rankings, driving website traffic and nurturing existing leads. Share this new video with your clients to
learn five tried and tested best practice content marketing techniques.
How EworksWSI can help with video m...
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...