EworksWSI Cyprus Digital Marketing Blog

It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking for broken links or faulty submission buttons and re-analyzing your target audience, you’re left wondering why your visitors still aren’t converting. Something must have happened while these visitors were on your landing page. Maybe they each experienced web outages at the exact moment they were submitting your form. Perhaps Chrome, Safari and FireFox web browsers everywhere crashed and prevented anyone from completing the form. (It...  Read Full Article

A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness. Why is creating an effective marketing funnel important? Creating an effective marketing funnel is important because just like any other funnel, a high volume of leads enter the top of the funnel. However, as they move through each stage of the funnel, more ...  Read Full Article

Without a doubt, landing pages are an extremely important part of any marketing strategy. After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers. Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages. Similar to many digital marketing tactics, truly impactful lan...  Read Full Article

When it comes to landing pages, the numbers are skewed. Landing pages do an outstandingly effective job at converting site visitors into paying customers. But directing customers to a standalone landing page is an underused digital marketing tactic.   We've touched on this concept before: when the numbers don't add up, it means there's an opportunity for businesses. Even though landing pages are slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your landing pages can improve your...  Read Full Article

Let's get it out of the way right off the top: the #1 landing page mistake is sending ad campaign visitors to a homepage. And yet we still see it all the time. But facts are facts, and well-designed landing pages are much more likely to convert visitors into leads. The good news is a great landing page isn't complicated or hard to create. For our latest digital marketing video, we put together some information on:   The Anatomy of a Landing Page That Converts 1. Identify Customer Personas Like any marketing technique or strategy, understanding who is interested in buyi...  Read Full Article

  How to fight shopping cart abandonment Shopping cart abandonment is one of the most important factors impacting conversions. Resarch has shown that approx 68% of all visitors of e-commerce sites abandon their shopping carts, totalling a value of 3.5 trillion €. The good news is that 63% of this amount is potentially  recoverable. But how?   As a start, we try to understand what does visitors motivate to abandon their shopping cart instead of completing their purchase. Why do visitors abandon their shipping carts: 28% Unexpected shipping cost - mostly if the shipping ...  Read Full Article

Shopping cart abandonment We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing the purchase. Why are shoppers leaving the shopping cart? Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites. Here are some of the major reasons why potential buyers abandon their cart:     A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...  Read Full Article

Why is e-commerce less efficient in Cyprus? According to the STATISTICAL SERVICE OF CYPRUS (CyStat) in the USAGE AND E-COMMERCE SURVEY IN ENTERPRISES 2013 in Cyprus, only 8,7% of enterprises using the Internet had received online orders (excluding manually typed e-mails), during 2012. In relation to the total sales (in monetary terms, excluding VAT) sales via websites represented only a small percentage in many of the enterprises. Only in 9,9% of the enterprises in Cyprus that received electronic orders, the value of the turnover resulted from those orders represented mor...  Read Full Article