Well...this post is going to be a little different than in previous years, isn't it? I guess that's true of most things in 2020, so it's no longer surprising.
Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season,
culminating with Christmas and New Year's Eve. Then we write our annual marketing predictions post and all is right in the world.
We're still going to do all of the above. And we sincerely wish you still find the joy and merriment of years past throughout the 2020 ho...
As part of our ongoing series of digital marketing strategy webinars, we have assembled a panel of speakers who bring insights and best practices related
explicitly to driving leads and conversion rate optimization in the manufacturing field:
Neal Lappe – WSI certified agency and co-author of “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online”;
Marty Greif – WSI partner, with over 25 years as a conversion expert;
Steve Condit – WSI certified agency, with 30 years’ experience in manufacturing marketing.
You can watch the recording he...
A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your
competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.
A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service
marketing agency, our educational and training programs are near and dear to each of
our Consultants. After all, learning from and sharing knowledge with other like-...
It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is
that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As
is our tradition here at WSI, we like to make a few predictions while we look toward the future.
Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these
We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into
the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth
In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs,
one-man or one-woman shows, this group of smart and courageous individuals is actually g...
How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote
and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV
late at night, have commercials ready.
And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there.
We now live in a world where people spend as much time in the “virtual space” of social media...
Toronto, Canada, January 11, 2018 – WSI, the world’s largest network of Digital Marketing Consultants recently released the second
edition of its popular book, “Digital Minds: 12 Things Every Business Needs to Know” in Spanish. Digital Minds: 12 Cosas que Todo Negocio Necesita Saber sobre Marketing Digital consists of 12 chapters on key digital marketing strategies plus a bonus regional perspective authored by WSI Digital Marketing Consultants and
industry experts. It was launched at a special event held in Mexico City in December 2017.
WSI had launched the f...
We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world.
As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing
way back in 2011. In case you’re curious about our fortune-telling prowess, read our
2016 and 2017 marketing prediction posts.
As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to play the game again...
If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that
you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your
marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital
activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...
Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then
This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing
we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns
The same is true for businesses. January is often the month in which new strategies are discussed an...
Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service
instead of a similar one from another company.
It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing.
Nailing down a marketing strategy in 2017 is like trying to hit a moving target.
Cheryl, our Director of Marketing, recently wrote a post about marketers and their constant search for stakeholder approval.
I’ve been part of many pitc...
The title of this post could have been posed as a question, but let’s address the answer straight away:
Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust
is unlikely to ever achieve greatness. This is especially true in Cyprus.
The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme.
I’ve been on both sides of the “time...
Alliance between Red Design and WSI
WSI is proud to announce the new strategic alliance between Red Design Consultants in
Athens and WSI for High End Digital Marketing services. Through this alliance we will be able to better serve the business community
with the most comprehensive and fully integrated marketing strategies and solutions. In the past both traditional marketing and digital marketing companies
have always been competing against each other for the marketing budget of the business community. Both Red and WSI see this as an opportunity to bring
Our friends over at GetResponse just published a post about how to find time for everything,
using a Harry Potter analogy that is related to something I wrote earlier:
In my recent post on Marketing and the power of belief,
I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign
pitch because without it, the campaign won’t ever achieve its goals.
What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first,
human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people
(target audience) to do what you want them to do (buy your product/service)!
In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character,
Shadow Moon, powerfully sums up belief:
“It’s what peopl...
2016 is finally coming to a close, and what a year it was! We hope you accomplished all your business goals and are forging into 2017 with a full head
of steam. To help you with this, we recently posted our 2017 marketing predictions, which is something we also did for 2015 and 2016. As usual with predictions, our results were a
mixed bag, but we continue to find that looking ahead better prepares us for whatever the future holds.
During 2016, we saw Google step closer to a mobile-only world, and terms like natural language, machine learning and virtuality reality get ment...
Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started
doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions.
In case you’re curious about how how our future-telling escapades have gone, read our 2015 and 2016 marketing prediction posts.
As usual, we’re going to grade last year’s predictions before we allow ourselves to make another set but SPOILER ALERT: we’ll be gazing into our crystal
ball either way.
Here’s the grading scale we decided on...
The reality of the fast-paced world we live in, is many small businesses – and even large brands in Cyprus– are still trying to find their footing in the
digital world. There isn't a clear-cut way to build and maintain a strong digital presence; there are many different methods that, depending on the
industry and customer base, are better suited for some businesses than others.
However, there is a set of basic components that you'll find are the backbone of every great digital marketing strategy. In our latest digital
marketing video, we want to help you hone in on...
A few years ago, many businesses grumbled about social media being "just a fad" that "had no place in the business world." Look how that turned out.
The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially
native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what's safe and comfortable?
For those willing to forge ahead, we created an infographic to help you decipherThe Real Truth About Digital Advertising:
With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and
social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don't
generate quick sales.
Properly managed digital advertising campaigns, however, are a fast and efficient way to drive new leads and sales to your business. To show you which
digital advertising strategies to use – and when to use them – we created a video on how to Increase ...
What's next for digital marketing in 2016?
According to our crystal ball, 2016 is going to be one busy year for brands leveraging digital. We dug deep to channel our inner oracle and all signs
are showing great things for content marketing buffs, wearable tech fashionistas and digital advertisers. These online opportunities have us pretty
psyched to start the countdown to the New Year:
#1 The main element in Marketing is digital
It just makes sense!
In 2016 we see brands leaving the stone-age behind and finally embracing digital as a key compo...
This is a checklist of questions & acceptable answers you should study before hiring a digital marketing agency.
Questions to Ask BEFORE you choose a Marketing Partner:
1. What kind of research do you do before accepting or starting a project?
If your digital marketing agency does a full website audit to determine what they have to work with and what challenges they will need to overcome,
you’re off to a good start.
If they ask you about your competitors and your target market, and...
The end of one year and the beginning of another often brings with it an uncanny desire to start over, to start fresh, to forget the year that was.
Whatever happened for you and your business in 2014, you can learn from it. If you were successful, you can use your achievements to attain goals you didn't
think you'd reach. If you didn't have the best year, you can use your trials and tribulations to come back with a banner year in 2015. The point is,
don't just forget about the past and look ahead, especially when it concerns digital marketing.
WSI's November’s infographic entitled “Foretelling the Future of Digital Marketing in 2015″ has 5 key predictions that will help you in preparing your digital marketing strategy for the coming year.
Every January over on Moz's blog, Rand Fishkin makes a set of predictions about digital marketing
for the upcoming year. These posts are fun, interesting, relevant and
valuable, which is everything you want content to be in 2015. Since we
like the idea of pushing ourselves to think outside the box, we're going
to publish WSI's 2015 digital marketing predicti...
Most important Digital Marketing techniques 2014
Our video summarizes all you need to know to about digital marketing in 2014.
WSI's digital marketing trend analysis 2014 proved to be right:
In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business:
Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:
The importance of responsive websites
Why use website analy...