As the world’s largest and most experienced digital marketing agency network, WSI knows a thing or two about email marketing. In this blog post, we answer the most frequently asked questions by business
owners about email marketing. Let's get started!
How do I ensure my email marketing subscription list is legal?
Before charging head-first into the effective tactic of email marketing, make sure that you comply with the relevant anti-spam and protection of privacy
United States: CAN-SPAM Act
Email marketing is one of the most effective lead generation tools available to you. It enables you to connect with your target audience in a more personalized
way, increase sales at an affordable cost, keep your brand top of mind and deliver a strong return on investment. Like every powerful tool, however,
it needs to be used properly to yield the desired results.
In the latest of WSI’s ongoing digital marketing webinars, WSI Marketing Specialist Cynthia Mordecai shares six best practices to help you make your email marketing go further for your business. Catch up on the recordi...
Editor's Note: This post was originally published in January 2019 and has been updated with new content and details for 2021.
It’s time to step up your email marketing game in 2021. With people’s inboxes constantly overflowing with countless emails from businesses and brands like
yours, you have to think of ways to stand out from the crowd.
Email marketing remains an extremely powerful tool for nurturing leads, promoting consistent engagement, building customer relationships and driving lead
conversions. A well thought-out strategy is essential to make sure that you get th...
Whether you’re just starting up or you plan to celebrate your thirtieth year in business, there’s always room to grow your customer base. But how do you
grow your business when you devote all your time to running it.
It would help to have something fast and easy that won’t detract from daily operations. Email marketing remains the most effective marketing tool at your disposal, but only if it’s done correctly.
What is Email Marketing?
Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using ...
If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky but cost-effective process that lets you convert customers organically (and save your advertising budget.)
What is Inbound Marketing?
Inbound marketing is a marketing methodology that highlights the importance of content creation to attract customers and move them through your sales funnel. ...
So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked
in part one and two of our blog series.
So you will have to invest at the correct level to drive traffic and for many brands or retailers that translates to maybe 8-15% of revenue – it depends
on the market, product, and how established the business is. The trick will be to develop a marketing blueprint that builds your organic traffic,
forms your loyal customer base while also funding new customer acquisition through paid adverti...
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation,
your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt
with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies.
Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...
When it comes to email marketing,
determining customer segments within your database of contacts is second only to actually generating the list of names and email addresses. Think about
it this way: would you rather talk to a room of twenty people (with only five actually interested in what you have to say) or take those five interested
parties into a smaller, more private room? Of course you want to speak only to the five people who care rather than wasting time and energy on people
you know aren’t interested. In the game of email marketing, the success of your campaigns is...
New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are
the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been
an abundance of emerging software and tools to help businesses with lead generation.
Here are 5 lead generation ideas (that work !) to try for your next marketing campaign:
1. Landing Pages
Creating and optimizing a landing page for your next marketing campaign is a great way for you...
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like
yours, you have to think of ways to stand out from the crowd.
Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships
and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email
marketing efforts slipping through the cracks and getting lost...
In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years
ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that
requires less time but gives more consistency.
What is Happening with Email Marketing
Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider
increasing your email marketing budget. A...
Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move:
According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter,
while only 10% prefer Facebook. And marketers find them useful as well.
The number-one use of email marketing is for newsletters (66%),
promotional content (54%), and
welcome series emails (42%).
Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, thi...
Using Video with Marketing Automation
Marketing Automation Facts
In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness
and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to
integrate video marketing into marketing automation.
Generate, nurture and qualify new Leads through Video
Marketing automation has been around for years, and video has been around even longer. But using the...
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and
most often do, read our email messages while we’re on the go.
As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed
mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses
and marketers, this means any emails that are not mobile-friendly are a...
As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that
Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough!
Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint
Eastwood staring you down in a three-way duel ugly. Yeah, that bad.
What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over...
Email is one of the toughest digital marketing tactics to master. You’ll often hear people say “email marketing still works!” – and while that’s true,
email is a difficult channel due to how much competition there is for a limited amount of customer attention.
Think about your inbox; chances are you’ve been successfully marketed to via email, and maybe you’ve even made purchases as a direct result of receiving
a timely message. However, there are an immeasurable number of emails that fail because a) they are poorly executed or b) they hit your spam folder
and you never see them...
Email Marketing Is Alive and Well
Case in point: reading emails continues to rank as the #1 activity performed on mobile devices. I know I probably read more emails on my phone than on
my laptop. At my age, I don’t have the eyesight or the patience to try and write or read reports via my phone, but handling emails is a great use of
my time when I’m out of the office or in between appointments. 75% of Gmail’s 900 million users access their accounts on a mobile device,
so I am certainly not alone!
Interesting then, that so many of us think that email marketing is an outdated strat...
WSI eFusion moves email to secure email domain as of March 31, 2016
to better protect your e-mail communication, we have made some changes to the way you can access your email inbox in browser or in an email client.
As such, we have created a dedicated secure domain for email which we plan to restrict to use only SSL/TLS encryption for both incoming and outgoing
communication. The new domain will be used to access your email from browser and email client as well.
Please update your e-mail clients before March 31st, 2016 according to the instructions below.
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website
The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames
all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy.
Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements
within a given budget.
At WSI we'll th...
WSI Digital Marketing Video Series on E-mail Marketing
Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach
to increasing leads and building customer loyalty.
Here are 5 best practice email marketing techniques to help you achieve excellent results.
July Webinar on Email Marketing
Email remains a thriving marketing channel, but most businesses are still getting the details wrong. One of the world’s leading email marketing experts, will share “insider secrets” tha...
New Whitepaper Now Available: “Email Marketing: A Constant Drip” We’re pleased to share the latest whitepaper entitled “Email Marketing: A Constant Drip.”
Download from the EworksWSI download section.
Email marketing is more (much, much more) than just sending a mass email to the people on your contact list. When used efficiently, an email marketing
campaign can be a great way to generate new leads, nurture existing relationships, and engage with your customers. This white paper will highlight:
techniques for building an email database;
tips for a...
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge
Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013
• February: Content Marketing
• March: Pay Per Click (PPC)
• April: Landing Page Optimization
• May: Display Advertising and Re-Marketing...
E-mailing in CyprusCytanet
Many individual internet users as well as businesses in Cyprus are are subscribed to Cytanet internet services that includes one or several email addresses
Cytanet SMTP or outgoing mail server
For outgoing mail, Cytanet requests for all
CYTANET email accounts to use exclusively the CYTANET SMTP server (supporting the use of port 587 with TLS and user identification). Cytanet’s outgoing mail server is mail-out.cytanet.com.cy and will not allow users to specify their own SMTP server
On imap, Cytanet’s outgoing ma...