EworksWSI Cyprus Digital Marketing Blog

When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  Read Full Article

  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  Read Full Article

Cyprus slips from position #91 in January 2012 to position #101 in terms of Facebook users per country. The total number of facebook users in Cyprus  increased though from 553900 Facebook users on Jan 21st 2012 to 562640 users as of beginning November 2012 (+ 8740 users) an increase of 1.6%. The complete numbers are: Total Facebook Users     562640  Position in the list     101  Penetration of population     51.02%  Penetration of online population     129.70%       &n...  Read Full Article

Cyprus Facebook Statistics As a business you certainly have a Facebook business page and monitoring Facebook helps you to improve your business and social media marketing strategy in Cyprus. Currently, there are 553900 Facebook users in the Cyprus, which makes it #92 in the ranking of all Facebook statistics by country. (source: SocialBakers)   General info on Cyprus Facebook use Cyprus Greece UK Total # of ...  Read Full Article

5 Best Practices on Promoting Your Facebook Fan Page   1) Create an Engaging Facebook business Page Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your page. Give users a reason to become a fan of your page and engage with you.   2) Leverage the Viral Nature of Facebook (The News Feed) The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan, to posting a comment, to attending an event – that activity is published to their “news feed...  Read Full Article

Facebook Marketplace Ads changes Facebook announces the following changes in their efforts to make ads more appealing for user and more successful for advertisers: Up to four ads may now show in the right-hand column alongside Facebook content. All new ads will now require images. ll existing ads that don't contain images will automatically be paused. The ability for users to "Like" ads themselves in order to focus on long-term connections such as Page likes and Event ads with inline RSVPs. ...  Read Full Article