EworksWSI Cyprus Digital Marketing Blog

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.” – Mark Twain Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your online properties can give you as a marketer a clear advantage over your competitors. The question though is how many marketers and business owners use their analyt...  Read Full Article

The Google Cyprus page is online Google opened it's Cyprus directory at the following address:  www.google.com.cy Search terms entered in google.com and goolge.com.cy do not result in the same SERP (Search Engine result page). Local references are becoming more important for the listing of sites on google.com.cy. Businesses will need to adapt their SEO and PPC strategies and integrate these new parameters to maintain their position on the Cyprus listing. We expect as well the top level domain .cy (.com.cy, .ac.cy, etc) gaining more importance in the google.com.cy generated res...  Read Full Article

Is Streetview coming to Cyprus? Most probably Streetview is coming - yes, but apparently not by Google - at least for now. During the last days we've seen in Nicosia strange cars from Geovisat  going through every street in many residential areas. They do not look really like Google Street view cars but they are equipped with several 360° cameras that seem to have the same objective: produce high-resolution street level photographs. The company to whom the vans seem to belong says on their site (http://geovisat.eu/) that they are producing high resolution digital images offeri...  Read Full Article

With the introduction of Google places, the company has introduced its 7th major change in 2010 to its  Search Engine. SEO (Search Engine Optimization) has become even more challenging in this fast changing environnement. Wondering what SEO is about? Check out our FAQ section about Search Engine Optimization and much more....  Read Full Article

Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search. •   Pay-per-click has changed •   Organic search has changed •   Online reviews now more prominent "We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28 7 Changes to Goo...  Read Full Article