EworksWSI Cyprus Digital Marketing Blog

It’s been a busy few months in the world of Google+! Launched in 2010, Google+ was the latest attempt of creating a social media platform similar to Facebook. Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical security issues they uncovered.    Then in December, Google announced that they would be expediting the Google+ shut down, bumping it up to March 2019, because the security issues (which Google thought they had patched up) we...  Read Full Article

  If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help: 1. Claim your Google+ page While opinions differ on...  Read Full Article

Most important Digital Marketing techniques 2014 Our video summarizes all you need to know to about digital marketing in 2014. WSI's digital marketing trend analysis 2014 proved to be right: In this video we are not talking about website development; every business today has a website (don't you?) but about the important issues of how to make it work and use digital marketing to help your business: Baltej from WSI M3 in cooperation with Chicago & Beyond discusses the following subjetcs:  The importance of responsive websites Why use website analy...  Read Full Article

Find out the  best time to post on Social Media and get the best engagement from your community. When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social Network itself:   Facebook Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00 Worst time: on week-ends and between 22h:00 - 04h:00  Twitter: Best time: Weekends 13h:00 - 15h:00 Worst time: 20h:00 - 08h:00 Google+ Best time: 09h:00 - 11h:00 Worst time: 18h:00 - 07h:00   LinkedIn Best time: 07h:00 - 08h:30 an...  Read Full Article

5 Ways to Make Social Media Work for Your Business As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how you can add social giants linked Twitter and Google+ work for you. The new video is entitled “5 Ways to Make Social Media Work for Your Business.” The 2 minute video discusses where Social Media fits into any brand’s online strategy and can substantially boost sales. Watch below:  Read Full Article

53 Social Media Platforms Every Marketer Should Know in Cyprus The vast majority of social media platforms can be accessed via mobile devices and the number people access the internet via their smart phones is steadily increasing. Whether you’re accessing your social media platform from a desktop or a smartphone, it’s important to be familiar with all of them. With that in mind, below is a list of the top 50 social media platforms accessible in Cyprus. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); soc...  Read Full Article

SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  Read Full Article

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day , “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...  Read Full Article

Google Plus for businesses and brands is now available with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan Pages. Businesses have the chance to claim a profile on this social network so they can interact with and engage their customers and fans. Google Plus Pages allows every business, big or small, to maintain a profile on Google Plus and use the service to communicate and interact with consumers. A Google Plus Page is an easy way to increase the online visibility of your company.   What are Google+ Pages? Not...  Read Full Article