EworksWSI Cyprus Digital Marketing Blog

Last Post added on 16-Jul-2021 | Total Posts: 389

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS

The Ultimate Guide for Social Media Marketing

Tuesday, December 15, 2020    Comments (0)    Permalink  
Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar social media strategy, great things will come from it, and you will see the results firsthand. That sounds easy and doabl...  

Influencer Marketing: What Are Micro-Influencers?

Thursday, August 01, 2019    Comments (0)    Permalink  
Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold - it’s continuing to grow. What is influencer marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for a new product launch, a specific marketing campaign, a particular service, you name it. Over the years, Instagram has become one of the most popular platforms for influencer marketing. With ove...  

4 Reasons Businesses Should Use Instagram Stories

Friday, November 30, 2018    Comments (0)    Permalink  
  When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users engaged on the platform. But why should businesses use Instagram Stories? Firstly, Instagram Stories are a quick and easy way to engage with other users and followers. According to a study conducted by Microsoft,...  

Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?

Sunday, November 25, 2018    Comments (0)    Permalink  
  As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and “How do I know which social media platform is right for my business?” Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018. In this blog post, we will be looking at Facebook and In...  

How to use Instagram in Your Business

Thursday, February 11, 2016    Comments (1)    Permalink  
.recaptchatable, #recaptcha_area tr, #recaptcha_area td, #recaptcha_area th { line-height:0!important; .recaptcha_input_area{ height: 30px!important; }   Instagram is not only perfect for sharing pictures fast with family and friends but it has as well become an essential digital marketing tool for brands. This guide from Iconosquare and our partner Hubspot show how to do it right. It’s critical to navigate growing Instagram for your business the right way, and this guide shows how to set up, grow, and optimize Instagram to increase your audience, followers, leads, cust...  

Launch your first Instagram advertising campaign

Monday, October 26, 2015    Comments (0)    Permalink  
Instagram advertising will soon launch on a global scale. That’s great as all types of businesses will get access to the Instagram advertising platform. You’re probably getting ready to launch your first Instagram advertising campaign. But before doing so you should take a look at the Instagram advertising policies and media requirements so everything goes well on the big day. Instagram Advertising Policies – Read this before starting your campaign. Before we start, please have a thorough look at the Instagram Advertising Policies . All ads must not violate Facebook’s Community ...  

11 Instagram facts every marketer must know

Thursday, July 30, 2015    Comments (0)    Permalink  
Iconosquare is a major player in Instagram’s ecosystem and it was just natural for them to share their analyses and experience to demystify Instagram in the eyes of marketing professionals like you. That’s why Iconosquare decided to publish the Instagram 2015 Study. We want to highlight here some exclusive findings from the IG study that seem inevitable for any marketer. Here is the list: Fact #1 - 61% of Instagramers like at least 1 media/day and more than 30% like over 10 media/day  Fact #2 - 64% of Instagramers are women, 36%...  

Ecommerce Life Cycle - Part 1: Acquisition

Tuesday, August 19, 2014    Comments (0)    Permalink  
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website itself.   The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy. Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements  within a given budget. At WSI we'll th...  

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