Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick
an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder
your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team.
A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included:
A Social Media Manager
A Social Media Content Crea...
Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized.
Translation: Competitive advantage for your agency to differentiate, expand and charge more.
(Wondering "What is a marketing bot?" ← I invite you to start there.)
Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing
exponentially over the next four years. (Additional revenue in the billions of dollars!)
Chatbots are also incredibly profitable as an agency marketing service. An ag...
We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into
the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth
In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs,
one-man or one-woman shows, this group of smart and courageous individuals is actually g...
In the 15+ years EworksWSI is working in the digital marketing industry in Cyprus, we have met thousands of business owners who admit to feeling perplexed
by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” Not alone mentioning all the self styled
marketing specialists around.
Pro Tip: Stay away from any self-proclaimed “experts” with “Guru” in their title.
Once the gurus out of the way, it’s not the simplest decision to make whether to build your internal digital marketing depart or hire an external agency,
and this is true ...
Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other
similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived,
more of fads. But when approached right, you will understand that it is not so.
So, what is omni-channel marketing?
Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around
Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service
instead of a similar one from another company.
It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing.
Nailing down a marketing strategy in 2017 is like trying to hit a moving target.
Cheryl, our Director of Marketing, recently wrote a post about marketers and their constant search for stakeholder approval.
I’ve been part of many pitc...
For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects
with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting
prospects with unwanted sales messages (that they just end up unsubscribing from), they receive relevant information and have a chance to absorb the
benefits of a product/service at their speed, creating a mutually beneficial relationship in the process.
At best, marketing automation ca...
Valentine’s Day is just around the corner. Love is in the air – or maybe that’s just store-bought chocolate. Either way, February is all about relationships.
And when it comes to picking a marketing automation platform, it’s important to choose the right fit for your business, particularly if you work for
an agency. But how do you go about finding the “Prince (or Princess) Charming” of marketing automation solutions?
Here are the top ten considerations for agencies when choosing a platform.
1. Key featuresDon’t pay more for features you aren’t going to use. Know what you rea...
Having a website is not a strategy. Neither is hope…
Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody must be in the driver's
seat and take the right decisions of what and when to do.
You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.
There’s a big difference between maintaining the content on an existing website, and developing and executing an actual Digital Marketing strategy. S...
This is a checklist of questions & acceptable answers you should study before hiring a digital marketing agency.
Questions to Ask BEFORE you choose a Marketing Partner:
1. What kind of research do you do before accepting or starting a project?
If your digital marketing agency does a full website audit to determine what they have to work with and what challenges they will need to overcome,
you’re off to a good start.
If they ask you about your competitors and your target market, and...