EworksWSI Cyprus Digital Marketing Blog

  The largest Russian search engine has launched their mobile-friendly algorithm today, February 4, 2016. Yandex had already started to label mobile-friendly web pages in November 2015 and as of February 2016 they are rolling out their new algorithm. Yandex, the largest Russian search engine has recently launched the mobile-friendly algorithm – code named Vladivostok! If your website is still not mobile-friendly in 2016, it won’t necessarily disappear from search results on Yandex, but you might not rank as high as similar mobile-friendly web pages in Yandex.   The Yandex ...  Read Full Article

The Niftiest Checklist You Ever Did See That Will Help You Adapt to The World’s Love Affair with Mobile Devices Go ahead and pick up your smartphone. (C’mon, we know it’s right there beside you!) Now enter your company’s web address into your browser. This is what your customers see. What kind of impression are you making? Like it or not, customers are just as attached to their mobile device as you are. So if they’re searching for you through a smartphone or tablet and your mobile presence is less than stellar (aka NON-user friendly!), then pucker up and kiss that customer goodbye...  Read Full Article

The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us. While I don’t think the end of days is nigh, here’s what business owners and marketers should know. What Makes This Update So Different? There are a few outliers contributing to the pandemonium (honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...  Read Full Article

Are you ready to build your mobile site? Here are 10 best practices:   1. Keep it quick 2. Simplify navigation 3. Be thumb-friendly 4. Design for visibility 5. Make it accessible 6. Make it easy to convert 7. Make it local 8. Make it seamless 9. Use mobile site redirects 10. Listen, learn and improve Just because a website can be viewed on a smartphone does not mean it is mobile-friendly. See below how a customized site will enhance your mobile customers’ experience.       Not Mobile friendly Side-to...  Read Full Article