EworksWSI Cyprus Digital Marketing Blog

5 Mobile Trends to Watch Change is constant in the digital marketing world. Whether you work in the industry or are just trying to do better marketing for your business or company, staying updated with the digital space is a big task. There's no doubt that the world is in love with smartphones and tablets; and the trend is easy to understand: We live in a world where we need the Internet at our fingertips, and smartphones and tablets are now capable of delivering a consistent (and more efficient) digital experience than cumbersome laptops and desktops. What does this mean...  Read Full Article

Shopping is done online and through mobile devices 56% of people in the U.S. own a smartphone and 35% own a tablet 30% of the digitally savvy people own both a tablet & smartphone 2 out of 5 digitally savvy people in the U.S. have a store app 55% use a shopping app once a week or more often 4 out of 10 males have a store app and 4.5 out of 10 women have a store app 44% of 18-34 year olds, 46% of 35-54 year olds, and 34% of 55+ year olds have a store app 25% of the store app owners use it for coupons as to 24% use it for big box stores The top reaso...  Read Full Article

2014 will again transform the digital marketing landscape in Cyprus in terms of: Content Marketing Simplicity will matter even more in 2014 329 Mio Users read blogs each month Storytelling will become paramount 9 out of 10 organizations will use Content Marketing The importance of Link Building will decrease 27 Mio pieces of Content are shared every day Advertizing More  Data Management Platforms (DMP) Location based Marketing Increased importance of Social ROI New Google Ad formats expected Big Data  From 2014 to 2020 Big Data is...  Read Full Article

The 10 most important Reasons Why Your Restaurant in Cyprus Needs a Mobile Site Restaurants are the single most popular searches on the mobile web. Especially tourists and visitors are searching for restaurants, bars and other entertainment on their mobile devices and do expect to find clear, readable information that allows them to understand your offer, to find the restaurant's opening hours and telephone number, possibly the ability to reserve online and get directed through their mobile navigation to your place.   If you’re a restaurant owner in Cyprus and don’t have a...  Read Full Article

Start an Effective Mobile Marketing Campaign While a SMS Mobil Marketing program is similar to an email campaign there are also many differences. Most companies choose to work with an experienced digital marketing company such as Eworks WSI who package the expertise and creativity, along with an easy-to use tool where you can create, send and analyze the results of your campaign. An Effective Mobile Marketing Campaign Starts With: •    Permission Based Marketing •    How to Build Your Mobile Marketing Customer Base •    Ident...  Read Full Article

  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  Read Full Article

The importance of mobile landing pages Upon loading a webpage visitors will decide in 8-10 secs  if the content is relevant for them and continue browsing your site or switching to another. We see the same behavior on Mobile sites, but consumers do not look for the same type of information on mobile devices. And approx 50% of visitors will not return to a mobile site that did not display correctly during their last visit. Please find below 10 of the most important points in mobile landing page design: Main Considerations for Mobile landing pages No Flash Minimize forms Visible bi...  Read Full Article

Mobile Marketing is Changing the Face of Digital Media The world of digital media is shifting again, and the next big contender in Cyprus is mobile marketing. The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps. As the use of smartphones and tablets continues to rise rapidly, more people are accessing online information on their handheld devices. Users expect to find relevant content that is correctly presented for the device they are using. This provides business...  Read Full Article

Update:On September 2, 2013, Microsoft announced that it was buying out Nokia's devices business for 7.2 billion USDThe Nokia apps cannot be accessed anymoreOriginal post:Create Mobile app for Nokia Smartphones   Do you want to give your customers and prospects mobile access to your information? More and more people are accessing information on the internet through mobile devices and Cyprus mobile users are catching up very fast. Nokia is by far the largest mobile phone brand present in Cyprus. Get Your logo on your clients mobile You'l...  Read Full Article

New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States.  The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. Data for Cyprus is not yet available. The study also described the demographic profile and top content categories fo...  Read Full Article

Who are the biggest mobile phone users? Are mobile phones used to actually phone? The personal mobile phone is the most common media device. 95% of all SMSs are read vs typical e-mail campaign opening rates of 25%. In average a SMS is read in 4min vs e-mail in 48h In age groups from under 18 years to 24 years SMS / text messaging is more important than talking on the phone. In 2015, the internet is accessed more often via mobile devices than over a PC or laptop.   Mobile marketing gives you the means to reach this audience. Adapt your existing website or have a specific mobil...  Read Full Article