EworksWSI Cyprus Digital Marketing Blog

  SEO is defined as the process of driving traffic from the ‘organic’, and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs). In 2016, SEO will be more important than ever. It helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. SEO provides better ROI than most other forms of online marketing such as PPC advertising, social media marketing, or email marketing.SEO results come over a period but then they'll stay with a minimum of maintenance.  But as markets are const...  Read Full Article

The Niftiest Checklist You Ever Did See That Will Help You Adapt to The World’s Love Affair with Mobile Devices Go ahead and pick up your smartphone. (C’mon, we know it’s right there beside you!) Now enter your company’s web address into your browser. This is what your customers see. What kind of impression are you making? Like it or not, customers are just as attached to their mobile device as you are. So if they’re searching for you through a smartphone or tablet and your mobile presence is less than stellar (aka NON-user friendly!), then pucker up and kiss that customer goodbye...  Read Full Article

The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us. While I don’t think the end of days is nigh, here’s what business owners and marketers should know. What Makes This Update So Different? There are a few outliers contributing to the pandemonium (honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...  Read Full Article

Why is e-commerce less efficient in Cyprus? According to the STATISTICAL SERVICE OF CYPRUS (CyStat) in the USAGE AND E-COMMERCE SURVEY IN ENTERPRISES 2013 in Cyprus, only 8,7% of enterprises using the Internet had received online orders (excluding manually typed e-mails), during 2012. In relation to the total sales (in monetary terms, excluding VAT) sales via websites represented only a small percentage in many of the enterprises. Only in 9,9% of the enterprises in Cyprus that received electronic orders, the value of the turnover resulted from those orders represented mor...  Read Full Article

Can Mobile SEO Help my Non-Mobile or Local Business? Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend. We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will benefit our local, non-mobile businesses.  Is mobile important to your locan...  Read Full Article

Are you ready to build your mobile site? Here are 10 best practices:   1. Keep it quick 2. Simplify navigation 3. Be thumb-friendly 4. Design for visibility 5. Make it accessible 6. Make it easy to convert 7. Make it local 8. Make it seamless 9. Use mobile site redirects 10. Listen, learn and improve Just because a website can be viewed on a smartphone does not mean it is mobile-friendly. See below how a customized site will enhance your mobile customers’ experience.       Not Mobile friendly Side-to...  Read Full Article

The 10 most important Reasons Why Your Restaurant in Cyprus Needs a Mobile Site Restaurants are the single most popular searches on the mobile web. Especially tourists and visitors are searching for restaurants, bars and other entertainment on their mobile devices and do expect to find clear, readable information that allows them to understand your offer, to find the restaurant's opening hours and telephone number, possibly the ability to reserve online and get directed through their mobile navigation to your place.   If you’re a restaurant owner in Cyprus and don’t have a...  Read Full Article