EworksWSI Cyprus Digital Marketing Blog

Pros & Cons of popular Lead generation Strategies (You’ve probably already Heard About) If you’re not yet familiar with these strategies, you have probably seen these buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense for your type of business. Let’s start with the one that gets leads the fastest… Pay-Per-Click (PPC) Google didn’t get so rich by ranking you for free. Over time they’ve shifted the search results to feature the paid advertisements while pushing the organic (free…or “natural” results) farthe...  Read Full Article

  New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been an abundance of emerging software and tools to help businesses with lead generation. Here are 5 lead generation ideas (that work !) to try for your next marketing campaign: 1. Landing Pages Creating and optimizing a landing page for your next marketing campaign is a great way for you...  Read Full Article

Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors will either be intere...  Read Full Article

  If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...  Read Full Article

  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates – It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business. On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order to overcome the aggress...  Read Full Article

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.” – Mark Twain Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your online properties can give you as a marketer a clear advantage over your competitors. The question though is how many marketers and business owners use their analyt...  Read Full Article

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still an effective method for generating qualified leads for businesses. As a specialist in the 4 pillars of digital marketing – search,...  Read Full Article

All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...  Read Full Article

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising tactics that a company can use to start generating leads quicker for their business. ...  Read Full Article

Cyprus Tourist Arrivals up 22% for the first  4 months in 2016 in comparison to 2015 The total number of tourist arrivals in Cyprus has increased for the months of January to April 2016 from 391k for the same period in 2016 to 478k in 2016.  This represents an increase of 22% over last year and gives an optimistic outlook for Cyprus Tourism Industry for the entire 2016 season. Fig. 1 Cyprus Tourist arrivals up 22% in 2016 (January to April) (Source CYSTAT) The raw numbers of Tourist arrivals in Cyprus (January - April 2015 vs 2016) ...  Read Full Article

The Current US Bing ad cost gives an idea what is to be expected in Cyprusin a few years. It is not so much the absolute CPC (cost per click) that matters here but the overall trend. This applies with some restrictions though as advertising is regulated for some professions in Cyprus such as (but not limited to) lawyers, attorneys, physicians etc. Iti's remarquablethat small businesses such as repair shops, plumbers, accounting firms etc spend significant amounts on PPC, as the ROI on Pay per Click campaigns remains highly profitable: If your company generates 500€ income for eve...  Read Full Article

A good landing page for your PPC ads should follow the below guide lines: Avoid distraction      - minimize navigational elements      - no additional forms      - no display ads      - no links except the Call to Action Minor details matter      - color of submit button in red      - button name: use 'Subscribe', 'Get my report', etc instead of submit      - pictures should be simple, background blurred etc to avoid distraction ...  Read Full Article

Is your PPC campaign...a leaky bucket? What are we talking about? Let us explain. Picture yourself somewhere remote where you do not have access to running water. To retrieve water for cooking, bathing or drinking, you need to take your bucket on a five minute walk and fill it up at a well. Now this is a five minute walk each way, so it's a fair amount of work for just one bucket of water. If you manage to fill the bucket to the brim and walk very carefully without spilling any, you won't have to make another trip. However, if you're careless on the walk or worse, only have a bucket with s...  Read Full Article

The February 2014 edition of the WSI Digital Marketing Video Series, is now available and it covers 5 Great Ways Pay-Per-Click Can Improve Your Marketing. The 2 minute video  reveals why PPC is so much more than Google searches and how it can substantially boost your business. Check out the new video below: Learn Why Pay-Per-Click Is So Much More Than Google Searches And How It Can Boost Your Business! If you thought PPC was only about bidding on keywords and driving traffic to your site in Cyprus, think again! In this video we reveal 5 great ways Pay Per Click ca...  Read Full Article

Get Leads Fast With Pay-Per-Click Marketing: 7 Key Elements  As a part of the WSI Digital Marketing Video Series, we’re happy to announce that the new video, which uncovers how you can generate new leads fast with PPC marketing. The new video is entitled “ Get Leads Fast With Pay-Per-Click Marketing: 7 Key Elements” The 2 minute video discusses where PPC fits into any brand’s online strategy and can substantially boost sales. Watch below:     PPC - Get Leads Fast Paid search is a unique form of advertising in the sense...  Read Full Article

 Cutting through the eCommerce jargon Internet ecommerce is like everything else - a bit daunting if you don't know the terminology. So here's our guide to some of the terms you're likely to come across when creating your eshop. Ecommerce jargon - a short dictionnary Payment gateways Acquirer / Acquiring bank: this bank provides you with a Merchant Account specially for e-commerce payments. Not all banks are acquiring banks, so you may have a business account with one bank, and a Merchant Account with another. Some patyment gateways ...  Read Full Article

  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  Read Full Article

Cyprus Facebook Statistics As a business you certainly have a Facebook business page and monitoring Facebook helps you to improve your business and social media marketing strategy in Cyprus. Currently, there are 553900 Facebook users in the Cyprus, which makes it #92 in the ranking of all Facebook statistics by country. (source: SocialBakers)   General info on Cyprus Facebook use Cyprus Greece UK Total # of ...  Read Full Article

Online Ad Spend in Europe In 2011, $18.7 billion were spent advertising online in Western Europe, while Eastern Europeans spent $3.2 billion on the same. Next year, marketers will spend $20.9 billion (Western Europe) and $3.7 billion (Eastern Europe) advertising online The Growth Continues In 2012, online ad spending growth will reach its highest in the last few years (+17.5% in Eastern Europe and +12.1% in Western Europe). For more information download our free European internet market trends report Online ad spending in France In 2011 online communication spending increased by 11% on...  Read Full Article

Think AdWords is the be-all and end-all of search engine marketing? If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google. Microsoft hope...  Read Full Article