“The Internet is becoming the town square for the global village of tomorrow” – Bill Gates –
It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business
landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business.
On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order
to overcome the aggress...
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current s...
So, if you have been following me on blogs and LinkedIn, it’s likely you’ve learned a little bit about Paid Search Advertising and how it all works. If
not, you can refer to the articles PPC effectiveness: Highly effective PPC tactics are most commonly used and Paid Search: How Does It Work?.
Both articles will give you great insight into the fundamentals of Paid Search.
But when should you actually use paid advertising? As a digital marketing consultant, I get this question a lot, and in order to answer it effectively,
we must run through why using paid search is so impo...