Mobile Marketing is Changing the Face of Digital Media
The world of digital media is shifting again, and the next big contender in Cyprus is mobile marketing.
The concept of “mobile marketing” involves several techniques, such as mobile websites,
social location marketing, SMS and MMS marketing, mobile advertising and mobile apps.
As the use of smartphones and tablets continues to rise rapidly, more people are accessing online information on their handheld devices. Users expect
to find relevant content that is correctly presented for the device they are using. This provides business...
What are QR or EZ codes and how can these help your business?
Quick Response codes (QR codes) and other two-dimensional codes like EZ codes will be used more widely in 2011. People seek immediate access to relevant content and QR codes are providing just this.QR codes are similar to the barcodes used to track
inventory and price products for example in supermarkets.
The key difference
between bar codes and EZ/QR codes is the amount of data they can hold or share.
Bar codes are linear one-dimensional codes and can only hold up to 20
numerical digits, QR codes are two-dimensional (2D) ma...