We concluded our Ahead of the Curve webinar series with a thought-provoking presentation on Defining Your Post-COVID-19 Digital Marketing Plan.
Carlos Guzman, one of our WSI Digital Marketing Consultants from Mexico City, did an amazing job of recapping the strategies and concepts we talked
about over the last several weeks. During his session, he shared eleven steps to help guide you through revisiting your current digital marketing activities
and making the necessary adjustments for today's marketplace.
We know that the company you went into this pandemic with from an operati...
In this second post in the series about getting online (you can find the first part here!), we are taking a look at the technology platforms and decisions you will need to make as part of that process.
You might be surprised that I didn’t look at this first, but in truth, you want to run a business, not become an IT expert. IT will become a more
significant part of your world as an eCommerce operator, but if you don’t get your strategy and mission correct first, and have good content,
then no platform will save your enterprise.
There is no doubt that these are unprecedented times, and while my grandmother might have remembered the ‘Spanish Flu’ living through a pandemic like this
is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China, then we can get an idea of what might happen
post-COVID 19 – SARS catapulted China forward to be the leading online economy.
eCommerce has been growing quickly and steadily for the last 10 to 15 years as the data from Statistica shows. Still, I believe one of the significant
impacts of COVID-19 will be to accelerate...
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use
of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately
21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.
And it makes sense – digital natives are comfortable with technology and used to making it work to ...
Whether it’s because we recently rolled out our annual predictions post or that we blogged about the value of businesses keeping their eyes on the digital horizon,
our team has discussed the future of marketing a lot lately. Within the context of the future, the customer experience – more specifically, how it’s
changed and evolved alongside technology – often gets mentioned.
These things were on my colleague's, Cheryl Baldwin, mind when, over the holidays, she settled in to watch a classic holiday movie: A Christmas Story.
She had the following thoughts:
"There’s a scen...
Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit
regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online.
Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working
hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...
I hate to say this, I really do, but I’ll say it anyways. A significant number of companies in Cyprus are, as of today, losing customers. And they don’t
even realize it’s happening.
Why? Because they don’t understand the importance of future-proofing their business!
Let me explain: Way back in 2015 during the brief run of our podcast, WSI’s co-founder, Dan Monaghan, discussed the value of businesses keeping their eyes on the digital horizon.
To quote Dan directly, he said that, “Being aware of the digital horizon – even if it’s way off in the distance – is one of the best things a ...
Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then
This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing
we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns
The same is true for businesses. January is often the month in which new strategies are discussed an...
We Launched An eBook Marketing Strategy – Here’s How We Did It
When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content
calendar. Once it was deemed I should write it, I began thinking about my intro (or my hook, as the youngsters like to call it).
A quote, I thought. Quotes are fun and intriguing. But then I started researching strategy quotes and realized choosing the right quote is sometimes as
hard as writing the post!
In the end, I settled on a quote from the great Chinese general, mil...
The title of this post could have been posed as a question, but let’s address the answer straight away:
Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust
is unlikely to ever achieve greatness. This is especially true in Cyprus.
The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme.
I’ve been on both sides of the “time...
With an ever-changing digital environment, a common problem troubling most organizations in Cyprus is the inability to determine the exact marketing attribution,
driving a company's ROI. To help solve this problem , WSI - a digital marketing solutions provider workldwide with offices in Cyprus,
tackles these complexities by generating a 'digital blueprint', tailor made for each company.
WSI's digital blueprint is essentially a strategic overview which adopts a top-down approach and determines which digital solutions are best suited for
a company. "Our digital solutions are centered on fou...