EworksWSI Cyprus Digital Marketing Blog

Graphic design matters - a lot. I’m sure many of you would agree. A company’s image can rely heavily on their graphical elements. Look at companies like Apple, Nike and Amazon. Their logos alone encapsulate each brand’s vision and personality. Each is unique in its own right. What’s more is that their brand design never fails to carry over into other consumer-facing channels. From their social media handles to their online ads, outdoor billboards, flyers and packaging, their brand image is consistent, attractive and identifiable. Impactful design is the kind of stuff...  Read Full Article

Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team. A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included: A Social Media Manager A Social Media Content Crea...  Read Full Article

Just in case you were wondering, the saying "If it's not broke, don't fix it" shouldn't be applied to your website. Here's why: your website essentially begins to break the moment you launch it. It's like driving a new car off the lot – the second you hit the highway, the car loses 20% of its value. This isn't a pessimistic take or anything like that, it's simply the state of doing business in our increasingly digital world. Tactics, design trends and most significantly, user experience requirements dictate it's best practice to iterate your website and its design as...  Read Full Article

Without a doubt, landing pages are an extremely important part of any marketing strategy. After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers. Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages. Similar to many digital marketing tactics, truly impactful lan...  Read Full Article

In September 2017, the Web Marketing Association announced the winners of its annual WebAwards competition. Since WSI, the world’s largest network of Digital Marketing Consultants, started submitting its nominations in 2007, it had won multiple awards across categories each year. WSI’s total award tally is now 75! One of the winning entries from WSI was a website project consulted on by Napa Valley-based WSI Consultants Andreas and Georgia Mueller-Schubert, and their team at WSI Next Gen Marketing. Their client, Green Stock Solar received the Energy Standard of Excellenc...  Read Full Article

  For a large number of people, accessibility is a part of everyday life. Accessible designs, devices and services are depended upon by millions of disabled people so they can interact with the world in much the same way a person without disabilities does. For everybody else, accessibility is something we have passive experience with. We notice accessible ramps and seats, but don’t engage with or give them any thought. For people without a disability who also don’t have a disabled friend or family member, it’s very easy to take accessibility for granted, which is probably a...  Read Full Article

When it comes to landing pages, the numbers are skewed. Landing pages do an outstandingly effective job at converting site visitors into paying customers. But directing customers to a standalone landing page is an underused digital marketing tactic.   We've touched on this concept before: when the numbers don't add up, it means there's an opportunity for businesses. Even though landing pages are slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your landing pages can improve your...  Read Full Article

Let's get it out of the way right off the top: the #1 landing page mistake is sending ad campaign visitors to a homepage. And yet we still see it all the time. But facts are facts, and well-designed landing pages are much more likely to convert visitors into leads. The good news is a great landing page isn't complicated or hard to create. For our latest digital marketing video, we put together some information on:   The Anatomy of a Landing Page That Converts 1. Identify Customer Personas Like any marketing technique or strategy, understanding who is interested in buyi...  Read Full Article

  WSI recently wrote a post about what happens when web design goes wrong (hint: it's not pretty). In the post Lyana also discussed the reasons it's important to keep your site updated.   I'm here to give you the biggest reason of all: a well-maintained site delivers more leads! I get it, though – a site's upkeep is one of those things that gets pushed to the side when things get busy.     To help you out, here are 5 quick website makeover tips that'll have your site well on its way to generating more new leads: 1. Add Customer Testimonials Placing customer tes...  Read Full Article

The History of Web Design (source: Hubspot) It all starts with plain text websites Web design trends have come a long way since 1990. The first ever website was a simple plain text only document. Today, the Internet is very different - Now we understand the level of evolution and innovation that has taken place in the world of web design. If you have grown up along with the internet revolution and witnessed the various trends that has come and gone and if you are a little nostalgic, then you should take a look at the growth of websites and the changes taken place over the ...  Read Full Article

Even when you are not in webdesign or branding you will be confronted to choosing the correct images for your personal social media properties, i.e. Facebook, Twitter, LinkedIn etc. Here are the requested images sizes for cover photos, header images, and channel art of the most common social media networks: Facebook cover photo: 851 x 315 (ratio: 2.70) YouTube channel art: 2560 x 1440 (ratio: 1.77) Twitter header: 1500 x 500 (ratio: 3.00) LinkedIn company page banner image: 646...  Read Full Article

Web Design Statistics you can’t ignore in 2016 A major challenge of digital marketing, for both marketing Agencies and companies, is keeping up with it's fast changes. Just think about it: if it's possible for busy marketing teams to fall behind and miss things because they're immersed in their day-to-day activities, imagine how tough it is for people outside of the industry? Keeping pace with digital trends is more than tactics or a short-term strategy, rules and best practices will be the driving force behind successful, longterm marketing campaign. The Internet is an aesthet...  Read Full Article

  More than just the place customers go to get information on your products and services, your website is the central hub of your business's digital presence. In today's highly competitive market, you can't afford to let your website become stagnant - it needs to be a living, breathing and constantly evolving component of your brand. Think of your website as the heart of your business: the beat of your digital marketing campaigns are what pumps visitors, leads and ultimately, money, to all other areas of your company. Much like the human body, your business cannot survive w...  Read Full Article

During 2014, Google announced on its Chromium Projects website that: "We, the Chrome Security Team, propose that user agents (UAs) gradually change their UX to display non-secure origins as affirmatively non-secure. We intend to devise and begin deploying a transition plan for Chrome in 2015." The goal of this proposal is to more clearly display to users that HTTP provides no data security. To me, this signals the end of the line for non-secure HTTP websites. In my view, Google will lead the way and start displaying browser warning messages during web page sessions that interrupt t...  Read Full Article

For more than a decade, WSI has been involved in website development. We have witnessed the emergence of and developed for Web 1.0 (the information web), Web 2.0 (the collaborative and shared web), Web 3.0 (semantic and big data web), and we eagerly await Web 4.0. Many business owners know they need a new website but they have no idea where to begin. Before you start soliciting offers from design agencies and developers spend a good amount of time, preferably with the help of a trained consultant, analyzing what you need. Quality work at the beginning will pay dividends in the end!...  Read Full Article

We have put together the main webdesign trends for 2016. Not  only from a website design perpsective but focused on website conversions, because it doesn't help your business in Cyprus to have a nice website with some traffic if no visitor clicks on your calls to action (CTA). The 1st question would be:do you have clear CTAs on your site? Do your visitors always know what they should do next? On their desktop, tablet and mobile phone? Not so sure? Have a look on the below design approaches: Main Topics: Full-Width Images: Using large, full-width...  Read Full Article

 Psychological properties of Colours in webdesign Color impacts how users make decisions online, so understanding color psychology helps you better use colors to improve conversion. The psychological properties of the 11 basic colours are as follows: RED. Physical (code: #FF0000) Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Negative: Defiance, aggression, visual...  Read Full Article

  The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013 Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject. We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place! • January: Understanding the digital landscape in 2013 • February: Content Marketing • March: Pay Per Click (PPC) • April: Landing Page Optimization • May: Display Advertising and Re-Marketing...  Read Full Article

You must have a strategically worked out digital marketing plan if you really want your website to be a success and decide what action you want your website visitors to. Most other companies with websites in Cyprus don’t do this! Many websites are so ill conceived and poorly designed th at they are little more than monuments to their owners. Here is your chance to set yourself apart from the rest of the pack.  Your website is your image to the world and can be a great business tool for sales and business leads. Website building tips Visitors: Always focus on your visitors...  Read Full Article

Page Speed Influences RankingSlow website loading speeds both irritate and inconvenience visitors of your website. But it can also affect your Google SERP ranking! Google takes page speed into consideration when calculating search rankings. Not only will fast page speed leave a positive impression on users, it will also improve your Google visibility! Currently, Google is considering expanding this requirement into mobile devices, where page speed will be a factor for mobile search rankings. Page loading speed plays a very important role in search engine ranking. Apart from search en...  Read Full Article

The Power of Wordpress Wordpress is a platform that allows easy creation of blogs and simple webpages through its CMS (Content Management System) but we can implement  sophisticated webdesigns and applications on wordpress. The wordpress platform is highly popular (100 Mio monthly visitors) and blogs or websites created on wordpress will be picked up quickly by the major search engines. Use wordpress themes (templates) If you do not need a personalized design, many Wordpress themes are available for download, some are free, others can be purchased. Functionality can be expanded eas...  Read Full Article

How Google Instant works Outstanding web design will become more important Video about the importance of outstanding webdesign Since Google released Google Instant earlier this year, our search habits are slowly adapting to this new way of searching the Internet. Google Instant was easily accepted by Internet Users and it will continue to change the importance of PPC adwords campaigns as well of how websites need to SEOed (Search Engine Optimized). Webdesign becomes more important as Google is apparently testing a new feature (Google Preview) that allows users to see full...  Read Full Article